e.l.f. Beauty (ELF) vs Kimberly-Clark (KMB)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.
Summary
Kimberly-Clark (KMB) has outperformed e.l.f. Beauty (ELF) over the past year, losing 20.5% versus a loss of 24.4%. Over five years, ELF leads with a +264.9% price change compared with -27.6% for KMB. Kimberly-Clark is the larger company by market cap ($32.09 billion vs $6.20 billion), about 5.2 times the size, while e.l.f. Beauty is growing revenue faster (+24.6% vs -2.1%).
On valuation, Kimberly-Clark trades at a lower forward P/E (12.9x vs 27.2x for e.l.f. Beauty). Kimberly-Clark pays a dividend yielding 5.27%, while e.l.f. Beauty does not currently pay one. Kimberly-Clark converts more of its revenue into profit, with a net margin of 12.3% versus 1.6%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | ELF | KMB |
|---|---|---|
| Share price | $105.03 | $96.48 |
| Market cap | $6.20B | $32.09B |
| 1-day change | +2.18% | -0.30% |
| YTD return | +39.73% | -3.62% |
| 1-year return | -24.43% | -20.51% |
| 5-year return | +264.87% | -27.64% |
| P/E ratio (TTM) | 107.17 | 19.03 |
| Forward P/E | 27.17 | 12.92 |
| EPS (TTM) | $0.98 | $5.07 |
| Dividend yield | 0.00% | 5.27% |
| Annual dividend | $0.00 | $5.08 |
| Revenue (latest FY) | $1.64B | $16.45B |
| Revenue growth (YoY) | +24.59% | -2.13% |
| Net income (latest FY) | $26.32M | $2.02B |
| Gross margin | 70.72% | 36.01% |
| Operating margin | 4.50% | 14.29% |
| Net margin | 1.61% | 12.29% |
| 52-week high | $147.75 | $123.09 |
| 52-week low | $48.82 | $92.42 |
| Distance from 52-week high | -28.91% | -21.62% |
| Analyst consensus | buy | buy |
| Avg. price target upside | -0.03% | +20.10% |
| Average volume | 1.95M | 3.90M |
| Shares outstanding | 59.01M | 332.58M |
| Employees | 849 | 36,000 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Package Goods/Cosmetics | Containers/Packaging |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Kimberly-Clark is about 5.2 times larger than e.l.f. Beauty by market value ($32.09B vs $6.20B).
- e.l.f. Beauty trades at a higher earnings multiple (107.2x vs 19.0x trailing P/E).
- Kimberly-Clark offers a meaningfully higher dividend yield (5.27% vs 0.00%).
- Kimberly-Clark is more profitable, keeping 12.3 cents of every revenue dollar as net income versus 1.6 cents for e.l.f. Beauty.
- e.l.f. Beauty grew revenue faster in its latest fiscal year (+24.59% vs -2.13%).
About e.l.f. Beauty
ELF stock →e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide.
Consumer Discretionary · Package Goods/Cosmetics · 849 employees
About Kimberly-Clark
KMB stock →Kimberly-Clark Corporation, together with its subsidiaries, manufactures and markets personal care products in the United States. It operates in two segments, North America and International Personal Care.
Consumer Discretionary · Containers/Packaging · 36,000 employees
ELF vs KMB FAQ
Which is bigger, e.l.f. Beauty or Kimberly-Clark?
Kimberly-Clark (KMB) is larger, with a market capitalization of $32.09B compared with $6.20B for e.l.f. Beauty (ELF).
Which stock has performed better over the past year, ELF or KMB?
KMB returned -20.51% over the past 12 months, compared with -24.43% for ELF (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, ELF or KMB?
KMB has the lower trailing P/E at 19.0, versus 107.2 for ELF. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, e.l.f. Beauty or Kimberly-Clark?
Kimberly-Clark pays a dividend yielding 5.27%, while e.l.f. Beauty does not currently pay a regular dividend.
Are e.l.f. Beauty and Kimberly-Clark in the same industry?
Both are in the Consumer Discretionary sector, but in different industries: Package Goods/Cosmetics for e.l.f. Beauty and Containers/Packaging for Kimberly-Clark.