ADT (ADT) vs Brady (BRC)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Brady (BRC) has outperformed ADT (ADT) over the past year, gaining 13.7% versus a loss of 26.6%. Over five years, BRC leads with a +67.1% price change compared with -25.7% for ADT. ADT is the larger company by market cap ($4.67 billion vs $3.94 billion), about 1.2 times the size, while Brady is growing revenue faster (+9.8% vs +4.7%).
On valuation, ADT trades at a lower forward P/E (6.5x vs 11.6x for Brady). ADT offers the higher dividend yield (3.44% vs 1.17%). Brady converts more of its revenue into profit, with a net margin of 12.4% versus 11.6%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | ADT | BRC |
|---|---|---|
| Share price | $6.39 | $83.92 |
| Market cap | $4.67B | $3.94B |
| 1-day change | +1.43% | -1.10% |
| YTD return | -21.93% | +8.27% |
| 1-year return | -26.57% | +13.68% |
| 5-year return | -25.71% | +67.09% |
| P/E ratio (TTM) | 8.75 | 19.52 |
| Forward P/E | 6.49 | 11.63 |
| EPS (TTM) | $0.73 | $4.30 |
| Dividend yield | 3.44% | 1.17% |
| Annual dividend | $0.22 | $0.98 |
| Revenue (latest FY) | $5.13B | $1.66B |
| Revenue growth (YoY) | +4.70% | +9.78% |
| Net income (latest FY) | $595.95M | $205.38M |
| Gross margin | — | 51.75% |
| Operating margin | 25.52% | 15.86% |
| Net margin | 11.62% | 12.36% |
| 52-week high | $8.89 | $99.29 |
| 52-week low | $6.03 | $70.57 |
| Distance from 52-week high | -28.09% | -15.48% |
| Analyst consensus | none | strong_buy |
| Avg. price target upside | +28.79% | +31.08% |
| Average volume | 7.58M | 222.53K |
| Shares outstanding | 675.81M | 43.36M |
| Employees | 12,200 | 6,325 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Diversified Commercial Services | Miscellaneous manufacturing industries |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- BRC has outperformed ADT by 40.3 percentage points over the past year.
- Brady trades at a higher earnings multiple (19.5x vs 8.8x trailing P/E).
- ADT offers a meaningfully higher dividend yield (3.44% vs 1.17%).
- Brady grew revenue faster in its latest fiscal year (+9.78% vs +4.70%).
About ADT
ADT stock →ADT Inc. provides security, interactive, and smart home solutions in the United States.
Consumer Discretionary · Diversified Commercial Services · 12,200 employees
About Brady
BRC stock →Brady Corporation manufactures and supplies identification solutions and workplace safety products that identify and protect premises, products, and people in the Americas, Asia, Europe, and Australia. The company offers safety signs, traffic signs and control products, floor-marking tapes, pipe markers, labeling systems, spill control products, lockout/tagout devices, personal protection equipment, first aid products, and software and services for safety compliance auditing, procedures writing, and training; materials, radio frequency identification and barcode scanners for product identification, direct part marking, engraving equipment, brand protection labeling, work in process labeling, finished product identification, asset tracking labels, asset tags, and industrial track and trace applications; and handheld printers, wire markers, sleeves, and tags.
Consumer Discretionary · Miscellaneous manufacturing industries · 6,325 employees
ADT vs BRC FAQ
Which is bigger, ADT or Brady?
ADT (ADT) is larger, with a market capitalization of $4.67B compared with $3.94B for Brady (BRC).
Which stock has performed better over the past year, ADT or BRC?
BRC returned +13.68% over the past 12 months, compared with -26.57% for ADT (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, ADT or BRC?
ADT has the lower trailing P/E at 8.8, versus 19.5 for BRC. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, ADT or Brady?
ADT has the higher yield at 3.44%, compared with 1.17% for Brady.
Are ADT and Brady in the same industry?
Both are in the Consumer Discretionary sector, but in different industries: Diversified Commercial Services for ADT and Miscellaneous manufacturing industries for Brady.