ADT (ADT) vs Rollins (ROL)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
ADT (ADT) has outperformed Rollins (ROL) over the past year, losing 24.9% versus a loss of 46.8%. Over five years, ROL leads with a -17.2% price change compared with -23.3% for ADT. Rollins is the larger company by market cap ($15.52 billion vs $4.75 billion), about 3.3 times the size.
On valuation, ADT trades at a lower forward P/E (6.6x vs 25.0x for Rollins). ADT offers the higher dividend yield (3.38% vs 2.21%). Rollins converts more of its revenue into profit, with a net margin of 14.0% versus 11.6%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | ADT | ROL |
|---|---|---|
| Share price | $6.50 | $32.26 |
| Market cap | $4.75B | $15.52B |
| 1-day change | +3.17% | +4.50% |
| YTD return | -19.45% | -48.57% |
| 1-year return | -24.86% | -46.76% |
| 5-year return | -23.35% | -17.24% |
| P/E ratio (TTM) | 8.90 | 29.33 |
| Forward P/E | 6.60 | 25.02 |
| EPS (TTM) | $0.73 | $1.10 |
| Dividend yield | 3.38% | 2.21% |
| Annual dividend | $0.22 | $0.713 |
| Revenue (latest FY) | $5.13B | $3.76B |
| Revenue growth (YoY) | +4.70% | +10.99% |
| Net income (latest FY) | $595.95M | $526.71M |
| Gross margin | — | 52.75% |
| Operating margin | 25.52% | 19.30% |
| Net margin | 11.62% | 14.00% |
| 52-week high | $8.89 | $66.14 |
| 52-week low | $6.03 | $29.29 |
| Distance from 52-week high | -26.85% | -51.22% |
| Analyst consensus | none | hold |
| Avg. price target upside | +26.62% | +31.46% |
| Average volume | 7.58M | 6.28M |
| Shares outstanding | 675.81M | 481.15M |
| Employees | 12,200 | 22,000 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Diversified Commercial Services | Diversified Commercial Services |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Rollins is about 3.3 times larger than ADT by market value ($15.52B vs $4.75B).
- ADT has outperformed ROL by 21.9 percentage points over the past year.
- Rollins trades at a higher earnings multiple (29.3x vs 8.9x trailing P/E).
- ADT offers a meaningfully higher dividend yield (3.38% vs 2.21%).
- Rollins grew revenue faster in its latest fiscal year (+10.99% vs +4.70%).
About ADT
ADT stock →ADT Inc. provides security, interactive, and smart home solutions in the United States.
Consumer Discretionary · Diversified Commercial Services · 12,200 employees
About Rollins
ROL stock →Rollins, Inc., through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife.
Consumer Discretionary · Diversified Commercial Services · 22,000 employees
ADT vs ROL FAQ
Which is bigger, ADT or Rollins?
Rollins (ROL) is larger, with a market capitalization of $15.52B compared with $4.75B for ADT (ADT).
Which stock has performed better over the past year, ADT or ROL?
ADT returned -24.86% over the past 12 months, compared with -46.76% for ROL (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, ADT or ROL?
ADT has the lower trailing P/E at 8.9, versus 29.3 for ROL. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, ADT or Rollins?
ADT has the higher yield at 3.38%, compared with 2.21% for Rollins.
Are ADT and Rollins in the same industry?
Yes. Both are classified in the Diversified Commercial Services industry within the Consumer Discretionary sector.