Applovin (APP) vs Alphabet (GOOG)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Alphabet (GOOG) has outperformed Applovin (APP) over the past year, gaining 40.6% versus a loss of 55.5%. Over five years, APP leads with a +206.3% price change compared with +145.2% for GOOG. Alphabet is the larger company by market cap ($4.23 trillion vs $92.81 billion), about 45.6 times the size, while Applovin is growing revenue faster (+70.0% vs +15.1%).
On valuation, Applovin trades at a lower forward P/E (13.2x vs 23.0x for Alphabet). Alphabet pays a dividend yielding 0.25%, while Applovin does not currently pay one. Applovin converts more of its revenue into profit, with a net margin of 60.8% versus 32.8%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | APP | GOOG |
|---|---|---|
| Share price | $276.26 | $346.02 |
| Market cap | $92.81B | $4.23T |
| 1-day change | -1.79% | -0.39% |
| YTD return | -58.25% | +10.70% |
| 1-year return | -55.48% | +40.56% |
| 5-year return | +206.28% | +145.19% |
| P/E ratio (TTM) | 21.23 | 17.36 |
| Forward P/E | 13.17 | 22.96 |
| EPS (TTM) | $13.01 | $19.93 |
| Dividend yield | 0.00% | 0.25% |
| Annual dividend | $0.00 | $0.85 |
| Revenue (latest FY) | $5.48B | $402.84B |
| Revenue growth (YoY) | +69.99% | +15.09% |
| Net income (latest FY) | $3.33B | $132.17B |
| Gross margin | 87.86% | 59.65% |
| Operating margin | 75.75% | 32.03% |
| Net margin | 60.83% | 32.81% |
| 52-week high | $738.01 | $404.47 |
| 52-week low | $266.84 | $236.69 |
| Distance from 52-week high | -62.57% | -14.45% |
| Analyst consensus | buy | strong_buy |
| Avg. price target upside | +79.44% | +21.28% |
| Average volume | 5.87M | 17.87M |
| Shares outstanding | 305.73M | 5.53B |
| Employees | 876 | 198,933 |
| Sector | Technology | Technology |
| Industry | Computer Software: Programming Data Processing | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Alphabet is about 45.6 times larger than Applovin by market value ($4.23T vs $92.81B).
- GOOG has outperformed APP by 96.0 percentage points over the past year.
- Applovin is more profitable, keeping 60.8 cents of every revenue dollar as net income versus 32.8 cents for Alphabet.
- Applovin grew revenue faster in its latest fiscal year (+69.99% vs +15.09%).
About Applovin
APP stock →AppLovin Corporation provides end-to-end artificial intelligence-powered advertising solutions for businesses in the United States and internationally. It operates through two segments, Advertising and Apps.
Technology · Computer Software: Programming Data Processing · 876 employees
About Alphabet
GOOG stock →Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America.
Technology · Computer Software: Programming Data Processing · 198,933 employees
APP vs GOOG FAQ
Which is bigger, Applovin or Alphabet?
Alphabet (GOOG) is larger, with a market capitalization of $4.23T compared with $92.81B for Applovin (APP).
Which stock has performed better over the past year, APP or GOOG?
GOOG returned +40.56% over the past 12 months, compared with -55.48% for APP (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, APP or GOOG?
GOOG has the lower trailing P/E at 17.4, versus 21.2 for APP. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Applovin or Alphabet?
Alphabet pays a dividend yielding 0.25%, while Applovin does not currently pay a regular dividend.
Are Applovin and Alphabet in the same industry?
Yes. Both are classified in the Computer Software: Programming Data Processing industry within the Technology sector.