Academy Sports and Outdoors (ASO) vs Sally Beauty (Name to be changed from Sally) (SBH)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Sally Beauty (Name to be changed from Sally) (SBH) has outperformed Academy Sports and Outdoors (ASO) over the past year, gaining 3.0% versus a gain of 0.5%. Over five years, ASO leads with a +30.4% price change compared with -0.1% for SBH. Academy Sports and Outdoors is the larger company by market cap ($3.23 billion vs $1.50 billion), about 2.2 times the size.
On valuation, Sally Beauty (Name to be changed from Sally) trades at a lower forward P/E (7.2x vs 7.4x for Academy Sports and Outdoors). Academy Sports and Outdoors pays a dividend yielding 1.10%, while Sally Beauty (Name to be changed from Sally) does not currently pay one. Academy Sports and Outdoors converts more of its revenue into profit, with a net margin of 6.2% versus 5.3%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | ASO | SBH |
|---|---|---|
| Share price | $52.53 | $16.02 |
| Market cap | $3.23B | $1.50B |
| 1-day change | -0.44% | -0.06% |
| YTD return | +5.60% | +12.41% |
| 1-year return | +0.53% | +3.02% |
| 5-year return | +30.40% | -0.12% |
| P/E ratio (TTM) | 8.81 | 8.34 |
| Forward P/E | 7.42 | 7.15 |
| EPS (TTM) | $5.96 | $1.92 |
| Dividend yield | 1.10% | 0.00% |
| Annual dividend | $0.58 | $0.00 |
| Revenue (latest FY) | $6.05B | $3.70B |
| Revenue growth (YoY) | +2.02% | -0.42% |
| Net income (latest FY) | $376.77M | $195.88M |
| Gross margin | 34.78% | 51.62% |
| Operating margin | 8.46% | 8.86% |
| Net margin | 6.22% | 5.29% |
| 52-week high | $62.45 | $17.92 |
| 52-week low | $41.29 | $11.54 |
| Distance from 52-week high | -15.88% | -10.60% |
| Analyst consensus | buy | none |
| Avg. price target upside | +12.01% | +6.12% |
| Average volume | 1.65M | 1.34M |
| Shares outstanding | 61.58M | 93.62M |
| Employees | 22,000 | 11,000 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Other Specialty Stores | Other Specialty Stores |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Academy Sports and Outdoors is about 2.2 times larger than Sally Beauty (Name to be changed from Sally) by market value ($3.23B vs $1.50B).
- Academy Sports and Outdoors offers a meaningfully higher dividend yield (1.10% vs 0.00%).
About Academy Sports and Outdoors
ASO stock →Academy Sports and Outdoors, Inc., through its subsidiaries, operates as a sporting goods and outdoor recreational retailer in the United States. The company's outdoors division comprises camping products, such as coolers and drinkware, camping accessories and equipment, and watersports and equipment; fishing products, including marine equipment and fishing rods, reels, and baits and equipment; and hunting products, which includes firearms, ammunition, archery and archery equipment, camouflage apparel, waders, shooting accessories, gun safes, optics, airguns, and hunting equipment.
Consumer Discretionary · Other Specialty Stores · 22,000 employees
About Sally Beauty (Name to be changed from Sally)
SBH stock →Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies.
Consumer Discretionary · Other Specialty Stores · 11,000 employees
ASO vs SBH FAQ
Which is bigger, Academy Sports and Outdoors or Sally Beauty (Name to be changed from Sally)?
Academy Sports and Outdoors (ASO) is larger, with a market capitalization of $3.23B compared with $1.50B for Sally Beauty (Name to be changed from Sally) (SBH).
Which stock has performed better over the past year, ASO or SBH?
SBH returned +3.02% over the past 12 months, compared with +0.53% for ASO (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, ASO or SBH?
SBH has the lower trailing P/E at 8.3, versus 8.8 for ASO. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Academy Sports and Outdoors or Sally Beauty (Name to be changed from Sally)?
Academy Sports and Outdoors pays a dividend yielding 1.10%, while Sally Beauty (Name to be changed from Sally) does not currently pay a regular dividend.
Are Academy Sports and Outdoors and Sally Beauty (Name to be changed from Sally) in the same industry?
Yes. Both are classified in the Other Specialty Stores industry within the Consumer Discretionary sector.