Asure Software (ASUR) vs Immersion (IMMR)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Immersion (IMMR) has outperformed Asure Software (ASUR) over the past year, losing 0.7% versus a loss of 12.0%. Over five years, IMMR leads with a +5.5% price change compared with -18.3% for ASUR. Immersion is the larger company by market cap ($237.1 million vs $212.3 million), about 1.1 times the size.
On valuation, Asure Software trades at a lower forward P/E (6.8x vs 13.0x for Immersion). Immersion pays a dividend yielding 3.78%, while Asure Software does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | ASUR | IMMR |
|---|---|---|
| Share price | $7.35 | $7.14 |
| Market cap | $212.26M | $237.09M |
| 1-day change | -0.41% | -1.65% |
| YTD return | -21.97% | +5.00% |
| 1-year return | -11.98% | -0.70% |
| 5-year return | -18.33% | +5.47% |
| P/E ratio (TTM) | — | 21.00 |
| Forward P/E | 6.82 | 12.98 |
| EPS (TTM) | $-0.29 | $0.34 |
| Dividend yield | 0.00% | 3.78% |
| Annual dividend | $0.00 | $0.27 |
| 52-week high | $10.20 | $8.05 |
| 52-week low | $6.80 | $5.25 |
| Distance from 52-week high | -27.94% | -11.30% |
| Analyst consensus | strong_buy | none |
| Avg. price target upside | +78.37% | +89.08% |
| Average volume | 103.85K | 488.98K |
| Shares outstanding | 28.88M | 33.21M |
| Employees | 627 | 2,373 |
| Sector | Technology | Technology |
| Industry | EDP Services | Computer peripheral equipment |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- IMMR has outperformed ASUR by 11.3 percentage points over the past year.
- Immersion offers a meaningfully higher dividend yield (3.78% vs 0.00%).
About Asure Software
ASUR stock →Asure Software, Inc. engages in the provision of cloud-based Human Capital Management (HCM) software solutions in the United States.
Technology · EDP Services · 627 employees
About Immersion
IMMR stock →Immersion Corporation, together with its subsidiaries, engages in the business of intellectual property (IP) that engages user sense of touch when operating digital devices in North America, Europe, and Asia. It operates through two segments, Immersion and Barnes & Noble Education.
Technology · Computer peripheral equipment · 2,373 employees
ASUR vs IMMR FAQ
Which is bigger, Asure Software or Immersion?
Immersion (IMMR) is larger, with a market capitalization of $237.09M compared with $212.26M for Asure Software (ASUR).
Which stock has performed better over the past year, ASUR or IMMR?
IMMR returned -0.70% over the past 12 months, compared with -11.98% for ASUR (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Asure Software or Immersion?
Immersion pays a dividend yielding 3.78%, while Asure Software does not currently pay a regular dividend.
Are Asure Software and Immersion in the same industry?
Both are in the Technology sector, but in different industries: EDP Services for Asure Software and Computer peripheral equipment for Immersion.