Aurora Innovation (AUR) vs Douglas Dynamics (PLOW)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Douglas Dynamics (PLOW) has outperformed Aurora Innovation (AUR) over the past year, gaining 31.2% versus a gain of 5.9%. Over five years, PLOW leads with a +3.7% price change compared with -42.6% for AUR. Aurora Innovation is the larger company by market cap ($11.46 billion vs $917.1 million), about 12.5 times the size.
Douglas Dynamics pays a dividend yielding 2.97%, while Aurora Innovation does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | AUR | PLOW |
|---|---|---|
| Share price | $5.72 | $39.74 |
| Market cap | $11.46B | $917.08M |
| 1-day change | -0.52% | -2.31% |
| YTD return | +48.96% | +21.72% |
| 1-year return | +5.93% | +31.16% |
| 5-year return | -42.63% | +3.65% |
| P/E ratio (TTM) | — | 18.06 |
| Forward P/E | — | 12.31 |
| EPS (TTM) | $-0.46 | $2.20 |
| Dividend yield | 0.00% | 2.97% |
| Annual dividend | $0.00 | $1.18 |
| Revenue (latest FY) | $3.00M | — |
| Net income (latest FY) | $-816.00M | — |
| Gross margin | -466.67% | — |
| Operating margin | -30033.33% | — |
| Net margin | -27200.00% | — |
| 52-week high | $8.57 | $55.00 |
| 52-week low | $3.60 | $28.52 |
| Distance from 52-week high | -33.22% | -27.75% |
| Analyst consensus | buy | none |
| Avg. price target upside | +110.66% | +35.88% |
| Average volume | 28.99M | 250.83K |
| Shares outstanding | 1.71B | 23.08M |
| Employees | 1,900 | 1,764 |
| Sector | Technology | Industrials |
| Industry | EDP Services | Construction/Ag Equipment/Trucks |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Aurora Innovation is about 12.5 times larger than Douglas Dynamics by market value ($11.46B vs $917.08M).
- PLOW has outperformed AUR by 25.2 percentage points over the past year.
- Douglas Dynamics offers a meaningfully higher dividend yield (2.97% vs 0.00%).
- The two companies sit in different sectors: Aurora Innovation in Technology and Douglas Dynamics in Industrials.
About Aurora Innovation
AUR stock →Aurora Innovation, Inc. engages in the self-driving technology business in the United States.
Technology · EDP Services · 1,900 employees
About Douglas Dynamics
PLOW stock →Douglas Dynamics, Inc. operates as a manufacturer and upfitter of commercial vehicle attachments and equipment in North America.
Industrials · Construction/Ag Equipment/Trucks · 1,764 employees
AUR vs PLOW FAQ
Which is bigger, Aurora Innovation or Douglas Dynamics?
Aurora Innovation (AUR) is larger, with a market capitalization of $11.46B compared with $917.08M for Douglas Dynamics (PLOW).
Which stock has performed better over the past year, AUR or PLOW?
PLOW returned +31.16% over the past 12 months, compared with +5.93% for AUR (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Aurora Innovation or Douglas Dynamics?
Douglas Dynamics pays a dividend yielding 2.97%, while Aurora Innovation does not currently pay a regular dividend.
Are Aurora Innovation and Douglas Dynamics in the same industry?
No. Aurora Innovation is in the Technology sector, while Douglas Dynamics is in Industrials.