Build-A-Bear Workshop (BBW) vs Bath & Body Works (BBWI)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Bath & Body Works (BBWI) has outperformed Build-A-Bear Workshop (BBW) over the past year, losing 31.9% versus a loss of 56.0%. Over five years, BBW leads with a +64.8% price change compared with -72.7% for BBWI. Bath & Body Works is the larger company by market cap ($3.57 billion vs $319.1 million), about 11.2 times the size.
On valuation, Bath & Body Works trades at a lower forward P/E (6.4x vs 6.6x for Build-A-Bear Workshop). Bath & Body Works offers the higher dividend yield (4.52% vs 3.40%).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BBW | BBWI |
|---|---|---|
| Share price | $25.90 | $17.71 |
| Market cap | $319.07M | $3.57B |
| 1-day change | +1.29% | -0.56% |
| YTD return | -58.27% | -11.80% |
| 1-year return | -55.96% | -31.88% |
| 5-year return | +64.76% | -72.71% |
| P/E ratio (TTM) | 6.41 | 4.69 |
| Forward P/E | 6.56 | 6.35 |
| EPS (TTM) | $4.04 | $3.78 |
| Dividend yield | 3.40% | 4.52% |
| Annual dividend | $0.88 | $0.80 |
| Revenue (latest FY) | — | $7.29B |
| Revenue growth (YoY) | — | -0.22% |
| Net income (latest FY) | — | $649.00M |
| Gross margin | — | 43.74% |
| Operating margin | — | 15.44% |
| Net margin | — | 8.90% |
| 52-week high | $72.19 | $27.40 |
| 52-week low | $24.15 | $14.28 |
| Distance from 52-week high | -64.12% | -35.36% |
| Analyst consensus | strong_buy | hold |
| Avg. price target upside | +73.75% | +35.86% |
| Average volume | 575.58K | 6.22M |
| Shares outstanding | 12.32M | 201.65M |
| Employees | 1,200 | 9,071 |
| Sector | Consumer Cyclical | Consumer Cyclical |
| Industry | Specialty Retail | Specialty Retail |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Bath & Body Works is about 11.2 times larger than Build-A-Bear Workshop by market value ($3.57B vs $319.07M).
- BBWI has outperformed BBW by 24.1 percentage points over the past year.
- Build-A-Bear Workshop trades at a higher earnings multiple (6.4x vs 4.7x trailing P/E).
- Bath & Body Works offers a meaningfully higher dividend yield (4.52% vs 3.40%).
About Build-A-Bear Workshop
BBW stock →Build-A-Bear Workshop, Inc. operates as a mall-based, experiential specialty retailer for children in the United States, Canada, the United Kingdom, Ireland, North America, and Europe.
Consumer Cyclical · Specialty Retail · 1,200 employees
About Bath & Body Works
BBWI stock →Bath & Body Works, Inc. operates as a specialty retailer of personal care and home fragrance products.
Consumer Cyclical · Specialty Retail · 9,071 employees
BBW vs BBWI FAQ
Which is bigger, Build-A-Bear Workshop or Bath & Body Works?
Bath & Body Works (BBWI) is larger, with a market capitalization of $3.57B compared with $319.07M for Build-A-Bear Workshop (BBW).
Which stock has performed better over the past year, BBW or BBWI?
BBWI returned -31.88% over the past 12 months, compared with -55.96% for BBW (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, BBW or BBWI?
BBWI has the lower trailing P/E at 4.7, versus 6.4 for BBW. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Build-A-Bear Workshop or Bath & Body Works?
Bath & Body Works has the higher yield at 4.52%, compared with 3.40% for Build-A-Bear Workshop.
Are Build-A-Bear Workshop and Bath & Body Works in the same industry?
Yes. Both are classified in the Specialty Retail industry within the Consumer Cyclical sector.