Bath & Body Works (BBWI) vs Sally Beauty (Name to be changed from Sally) (SBH)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Sally Beauty (Name to be changed from Sally) (SBH) has outperformed Bath & Body Works (BBWI) over the past year, gaining 3.8% versus a loss of 30.6%. Over five years, SBH leads with a +2.8% price change compared with -72.6% for BBWI. Bath & Body Works is the larger company by market cap ($3.59 billion vs $1.54 billion), about 2.3 times the size.
On valuation, Bath & Body Works trades at a lower forward P/E (6.4x vs 7.4x for Sally Beauty (Name to be changed from Sally)). Bath & Body Works pays a dividend yielding 4.49%, while Sally Beauty (Name to be changed from Sally) does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BBWI | SBH |
|---|---|---|
| Share price | $17.81 | $16.50 |
| Market cap | $3.59B | $1.54B |
| 1-day change | -0.67% | +1.48% |
| YTD return | -11.30% | +15.71% |
| 1-year return | -30.65% | +3.84% |
| 5-year return | -72.55% | +2.80% |
| P/E ratio (TTM) | 4.69 | 8.46 |
| Forward P/E | 6.39 | 7.37 |
| EPS (TTM) | $3.80 | $1.95 |
| Dividend yield | 4.49% | 0.00% |
| Annual dividend | $0.80 | $0.00 |
| Revenue (latest FY) | $7.29B | — |
| Revenue growth (YoY) | -0.22% | — |
| Net income (latest FY) | $649.00M | — |
| Gross margin | 43.74% | — |
| Operating margin | 15.44% | — |
| Net margin | 8.90% | — |
| 52-week high | $27.40 | $17.92 |
| 52-week low | $14.28 | $11.54 |
| Distance from 52-week high | -35.00% | -7.92% |
| Analyst consensus | hold | none |
| Avg. price target upside | +35.09% | +3.03% |
| Average volume | 6.13M | 1.33M |
| Shares outstanding | 201.65M | 93.62M |
| Employees | 9,071 | 11,000 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Other Specialty Stores | Other Specialty Stores |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Bath & Body Works is about 2.3 times larger than Sally Beauty (Name to be changed from Sally) by market value ($3.59B vs $1.54B).
- SBH has outperformed BBWI by 34.5 percentage points over the past year.
- Sally Beauty (Name to be changed from Sally) trades at a higher earnings multiple (8.5x vs 4.7x trailing P/E).
- Bath & Body Works offers a meaningfully higher dividend yield (4.49% vs 0.00%).
About Bath & Body Works
BBWI stock →Bath & Body Works, Inc. operates as a specialty retailer of personal care and home fragrance products.
Consumer Discretionary · Other Specialty Stores · 9,071 employees
About Sally Beauty (Name to be changed from Sally)
SBH stock →Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies.
Consumer Discretionary · Other Specialty Stores · 11,000 employees
BBWI vs SBH FAQ
Which is bigger, Bath & Body Works or Sally Beauty (Name to be changed from Sally)?
Bath & Body Works (BBWI) is larger, with a market capitalization of $3.59B compared with $1.54B for Sally Beauty (Name to be changed from Sally) (SBH).
Which stock has performed better over the past year, BBWI or SBH?
SBH returned +3.84% over the past 12 months, compared with -30.65% for BBWI (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, BBWI or SBH?
BBWI has the lower trailing P/E at 4.7, versus 8.5 for SBH. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Bath & Body Works or Sally Beauty (Name to be changed from Sally)?
Bath & Body Works pays a dividend yielding 4.49%, while Sally Beauty (Name to be changed from Sally) does not currently pay a regular dividend.
Are Bath & Body Works and Sally Beauty (Name to be changed from Sally) in the same industry?
Yes. Both are classified in the Other Specialty Stores industry within the Consumer Discretionary sector.