Baidu (BIDU) vs Pinterest (PINS)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Pinterest (PINS) has outperformed Baidu (BIDU) over the past year, losing 35.4% versus a loss of 39.1%. Over five years, BIDU leads with a -48.7% price change compared with -61.0% for PINS. Baidu is the larger company by market cap ($29.10 billion vs $12.13 billion), about 2.4 times the size, while Pinterest is growing revenue faster (+15.8% vs +1.2%).
On valuation, Pinterest trades at a lower forward P/E (8.9x vs 11.2x for Baidu). Pinterest converts more of its revenue into profit, with a net margin of 9.9% versus 4.3%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BIDU | PINS |
|---|---|---|
| Share price | $85.47 | $21.42 |
| Market cap | $29.10B | $12.13B |
| 1-day change | +1.85% | +4.31% |
| YTD return | -35.77% | -20.70% |
| 1-year return | -39.14% | -35.42% |
| 5-year return | -48.71% | -61.02% |
| P/E ratio (TTM) | — | 62.99 |
| Forward P/E | 11.21 | 8.92 |
| EPS (TTM) | $-2.24 | $0.34 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| Revenue (latest FY) | $18.46B | $4.22B |
| Revenue growth (YoY) | +1.21% | +15.79% |
| Net income (latest FY) | $799.00M | $416.86M |
| Gross margin | 43.88% | 80.07% |
| Operating margin | -4.51% | 7.58% |
| Net margin | 4.33% | 9.87% |
| 52-week high | $165.30 | $35.42 |
| 52-week low | $82.86 | $13.84 |
| Distance from 52-week high | -48.29% | -39.54% |
| Analyst consensus | buy | buy |
| Avg. price target upside | +70.04% | +35.65% |
| Average volume | 2.61M | 12.39M |
| Shares outstanding | 274.92M | 492.20M |
| Employees | 33,500 | 5,116 |
| Sector | Technology | Technology |
| Industry | Computer Software: Programming Data Processing | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Baidu is about 2.4 times larger than Pinterest by market value ($29.10B vs $12.13B).
- Pinterest is more profitable, keeping 9.9 cents of every revenue dollar as net income versus 4.3 cents for Baidu.
- Pinterest grew revenue faster in its latest fiscal year (+15.79% vs +1.21%).
About Baidu
BIDU stock →Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China.
Technology · Computer Software: Programming Data Processing · 33,500 employees
About Pinterest
PINS stock →Pinterest, Inc. operates as a visual search and discovery platform in the United States, Canada, Europe, and internationally.
Technology · Computer Software: Programming Data Processing · 5,116 employees
BIDU vs PINS FAQ
Which is bigger, Baidu or Pinterest?
Baidu (BIDU) is larger, with a market capitalization of $29.10B compared with $12.13B for Pinterest (PINS).
Which stock has performed better over the past year, BIDU or PINS?
PINS returned -35.42% over the past 12 months, compared with -39.14% for BIDU (price return, excluding dividends). Past performance does not predict future results.
Are Baidu and Pinterest in the same industry?
Yes. Both are classified in the Computer Software: Programming Data Processing industry within the Technology sector.