Bilibili (BILI) vs Pinterest (PINS)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.
Summary
Pinterest (PINS) has outperformed Bilibili (BILI) over the past year, losing 34.6% versus a loss of 46.3%. Over five years, PINS leads with a -61.0% price change compared with -78.7% for BILI. Pinterest is the larger company by market cap ($11.50 billion vs $6.15 billion), about 1.9 times the size, while Bilibili is growing revenue faster (+18.1% vs +15.8%).
On valuation, Pinterest trades at a lower forward P/E (8.5x vs 11.6x for Bilibili). Pinterest converts more of its revenue into profit, with a net margin of 9.9% versus 3.9%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BILI | PINS |
|---|---|---|
| Share price | $14.92 | $20.31 |
| Market cap | $6.15B | $11.50B |
| 1-day change | +0.13% | +1.40% |
| YTD return | -39.35% | -20.76% |
| 1-year return | -46.27% | -34.64% |
| 5-year return | -78.72% | -61.05% |
| P/E ratio (TTM) | 29.25 | 59.74 |
| Forward P/E | 11.58 | 8.46 |
| EPS (TTM) | $0.51 | $0.34 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| Revenue (latest FY) | $4.34B | $4.22B |
| Revenue growth (YoY) | +18.06% | +15.79% |
| Net income (latest FY) | $170.67M | $416.86M |
| Gross margin | 36.62% | 80.07% |
| Operating margin | 3.71% | 7.58% |
| Net margin | 3.93% | 9.87% |
| 52-week high | $36.40 | $35.42 |
| 52-week low | $14.32 | $13.84 |
| Distance from 52-week high | -59.01% | -42.66% |
| Analyst consensus | strong_buy | buy |
| Avg. price target upside | +77.41% | +43.03% |
| Average volume | 2.82M | 12.38M |
| Shares outstanding | 332.23M | 492.20M |
| Employees | 8,287 | 5,116 |
| Sector | Communication Services | Communication Services |
| Industry | Internet Content & Information | Internet Content & Information |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- PINS has outperformed BILI by 11.6 percentage points over the past year.
- Pinterest trades at a higher earnings multiple (59.7x vs 29.3x trailing P/E).
- Pinterest is more profitable, keeping 9.9 cents of every revenue dollar as net income versus 3.9 cents for Bilibili.
About Bilibili
BILI stock →Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China.
Communication Services · Internet Content & Information · 8,287 employees
About Pinterest
PINS stock →Pinterest, Inc. operates as a visual search and discovery platform in the United States, Canada, Europe, and internationally.
Communication Services · Internet Content & Information · 5,116 employees
BILI vs PINS FAQ
Which is bigger, Bilibili or Pinterest?
Pinterest (PINS) is larger, with a market capitalization of $11.50B compared with $6.15B for Bilibili (BILI).
Which stock has performed better over the past year, BILI or PINS?
PINS returned -34.64% over the past 12 months, compared with -46.27% for BILI (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, BILI or PINS?
BILI has the lower trailing P/E at 29.3, versus 59.7 for PINS. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are Bilibili and Pinterest in the same industry?
Yes. Both are classified in the Internet Content & Information industry within the Communication Services sector.