Bilibili (BILI) vs People (PPLI)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
People (PPLI) has outperformed Bilibili (BILI) over the past year, gaining 22.8% versus a loss of 47.9%. Over five years, PPLI leads with a -67.1% price change compared with -78.8% for BILI. Bilibili is the larger company by market cap ($6.12 billion vs $3.05 billion), about 2.0 times the size.
On valuation, Bilibili trades at a lower forward P/E (11.5x vs 16.6x for People). Bilibili converts more of its revenue into profit, with a net margin of 3.9% versus -4.3%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BILI | PPLI |
|---|---|---|
| Share price | $14.85 | $40.93 |
| Market cap | $6.12B | $3.05B |
| 1-day change | -0.47% | +0.84% |
| YTD return | -39.61% | +4.68% |
| 1-year return | -47.93% | +22.80% |
| 5-year return | -78.81% | -67.08% |
| P/E ratio (TTM) | 29.12 | 7.57 |
| Forward P/E | 11.53 | 16.64 |
| EPS (TTM) | $0.51 | $5.41 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| Revenue (latest FY) | $4.34B | $2.39B |
| Revenue growth (YoY) | +18.06% | -8.73% |
| Net income (latest FY) | $170.67M | $-104.03M |
| Gross margin | 36.62% | 66.16% |
| Operating margin | 3.71% | -4.07% |
| Net margin | 3.93% | -4.35% |
| 52-week high | $36.40 | $48.32 |
| 52-week low | $14.32 | $29.56 |
| Distance from 52-week high | -59.20% | -15.29% |
| Analyst consensus | strong_buy | buy |
| Avg. price target upside | +78.25% | +38.77% |
| Average volume | 2.82M | 1.10M |
| Shares outstanding | 332.23M | 68.67M |
| Employees | 8,287 | 5,156 |
| Sector | Technology | Technology |
| Industry | EDP Services | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Bilibili is about 2.0 times larger than People by market value ($6.12B vs $3.05B).
- PPLI has outperformed BILI by 70.7 percentage points over the past year.
- Bilibili trades at a higher earnings multiple (29.1x vs 7.6x trailing P/E).
- Bilibili is more profitable, keeping 3.9 cents of every revenue dollar as net income versus -4.3 cents for People.
- Bilibili grew revenue faster in its latest fiscal year (+18.06% vs -8.73%).
About Bilibili
BILI stock →Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China.
Technology · EDP Services · 8,287 employees
About People
PPLI stock →People Incorporated, together with its subsidiaries, operates as a media and internet company worldwide. The company publishes original and engaging digital content in the form of articles, illustrations, and videos and images; and magazines related to women and lifestyle under the media platforms and formats, such as People, Entertainment Weekly, People en Español, Allrecipes, Food & Wine, Simply Recipes, Serious Eats, EatingWell, The Spruce Eats, Liquor.com, MyRecipes, Feedfeed, Better Homes & Gardens, The Spruce, REAL SIMPLE, Southern Living, Martha Stewart, Magnolia Journal, InStyle, Byrdie and Brides, Travel + Leisure, Investopedia, Lifewire, The Spruce Pets, Midwest Living, Verywell, and Successful Farming.
Technology · Computer Software: Programming Data Processing · 5,156 employees
BILI vs PPLI FAQ
Which is bigger, Bilibili or People?
Bilibili (BILI) is larger, with a market capitalization of $6.12B compared with $3.05B for People (PPLI).
Which stock has performed better over the past year, BILI or PPLI?
PPLI returned +22.80% over the past 12 months, compared with -47.93% for BILI (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, BILI or PPLI?
PPLI has the lower trailing P/E at 7.6, versus 29.1 for BILI. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are Bilibili and People in the same industry?
Both are in the Technology sector, but in different industries: EDP Services for Bilibili and Computer Software: Programming Data Processing for People.