Bassett Furniture Industries (BSET) vs Traeger (COOK)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Bassett Furniture Industries (BSET) has outperformed Traeger (COOK) over the past year, gaining 34.8% versus a loss of 3.3%. Over five years, BSET leads with a +20.5% price change compared with -94.8% for COOK. Bassett Furniture Industries is the larger company by market cap ($185.4 million vs $144.7 million), about 1.3 times the size.
On valuation, Bassett Furniture Industries trades at a lower forward P/E (15.9x vs 120.7x for Traeger). Bassett Furniture Industries pays a dividend yielding 3.73%, while Traeger does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BSET | COOK |
|---|---|---|
| Share price | $21.43 | $51.72 |
| Market cap | $185.40M | $144.72M |
| 1-day change | +1.47% | +1.29% |
| YTD return | +27.86% | -4.22% |
| 1-year return | +34.78% | -3.33% |
| 5-year return | +20.53% | -94.76% |
| P/E ratio (TTM) | 27.13 | — |
| Forward P/E | 15.93 | 120.75 |
| EPS (TTM) | $0.79 | $-42.06 |
| Dividend yield | 3.73% | 0.00% |
| Annual dividend | $0.80 | $0.00 |
| 52-week high | $22.26 | $86.59 |
| 52-week low | $13.17 | $20.91 |
| Distance from 52-week high | -3.73% | -40.27% |
| Analyst consensus | strong_buy | none |
| Avg. price target upside | +7.33% | +20.51% |
| Average volume | 36.36K | 57.75K |
| Shares outstanding | 8.65M | 2.80M |
| Employees | 1,194 | 433 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Home Furnishings | Consumer Electronics/Appliances |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- BSET has outperformed COOK by 38.1 percentage points over the past year.
- Bassett Furniture Industries offers a meaningfully higher dividend yield (3.73% vs 0.00%).
About Bassett Furniture Industries
BSET stock →Bassett Furniture Industries, Incorporated, together with its subsidiaries, designs, manufactures, sources, distributes, and retails home furnishings and furniture products in the United States. It operates through two segments, Wholesale and RetailCompany-Owned Stores.
Consumer Discretionary · Home Furnishings · 1,194 employees
About Traeger
COOK stock →Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills and flatrock flat top grills for retailers, distributors, and direct to consumers in the United States and internationally. The company's wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app.
Consumer Discretionary · Consumer Electronics/Appliances · 433 employees
BSET vs COOK FAQ
Which is bigger, Bassett Furniture Industries or Traeger?
Bassett Furniture Industries (BSET) is larger, with a market capitalization of $185.40M compared with $144.72M for Traeger (COOK).
Which stock has performed better over the past year, BSET or COOK?
BSET returned +34.78% over the past 12 months, compared with -3.33% for COOK (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Bassett Furniture Industries or Traeger?
Bassett Furniture Industries pays a dividend yielding 3.73%, while Traeger does not currently pay a regular dividend.
Are Bassett Furniture Industries and Traeger in the same industry?
Both are in the Consumer Discretionary sector, but in different industries: Home Furnishings for Bassett Furniture Industries and Consumer Electronics/Appliances for Traeger.