Baozun (BZUN) vs LightInTheBox (LITB)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
LightInTheBox (LITB) has outperformed Baozun (BZUN) over the past year, gaining 56.2% versus a loss of 14.7%. Over five years, LITB leads with a -70.1% price change compared with -83.2% for BZUN. Baozun is the larger company by market cap ($191.7 million vs $59.2 million), about 3.2 times the size.
On valuation, Baozun trades at a lower forward P/E (3.8x vs 5.1x for LightInTheBox).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BZUN | LITB |
|---|---|---|
| Share price | $3.30 | $3.00 |
| Market cap | $191.68M | $59.18M |
| 1-day change | +1.54% | -0.99% |
| YTD return | +22.18% | +35.27% |
| 1-year return | -14.70% | +56.19% |
| 5-year return | -83.17% | -70.12% |
| P/E ratio (TTM) | 23.57 | 6.25 |
| Forward P/E | 3.79 | 5.08 |
| EPS (TTM) | $0.14 | $0.48 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $3.82 | $4.17 |
| 52-week low | $2.07 | $1.63 |
| Distance from 52-week high | -13.52% | -28.06% |
| Analyst consensus | none | none |
| Avg. price target upside | +38.79% | +83.00% |
| Average volume | 222.41K | 5.10K |
| Shares outstanding | 53.65M | 19.73M |
| Employees | 6,626 | 345 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Catalog/Specialty Distribution | Catalog/Specialty Distribution |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Baozun is about 3.2 times larger than LightInTheBox by market value ($191.68M vs $59.18M).
- LITB has outperformed BZUN by 70.9 percentage points over the past year.
- Baozun trades at a higher earnings multiple (23.6x vs 6.3x trailing P/E).
About Baozun
BZUN stock →Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management.
Consumer Discretionary · Catalog/Specialty Distribution · 6,626 employees
About LightInTheBox
LITB stock →LightInTheBox Holding Co., Ltd., an online retail company, provides various lifestyle products directly to consumers in Europe, North America, and internationally. The company sells apparel and other general merchandise products; and focuses on the apparel design activities.
Consumer Discretionary · Catalog/Specialty Distribution · 345 employees
BZUN vs LITB FAQ
Which is bigger, Baozun or LightInTheBox?
Baozun (BZUN) is larger, with a market capitalization of $191.68M compared with $59.18M for LightInTheBox (LITB).
Which stock has performed better over the past year, BZUN or LITB?
LITB returned +56.19% over the past 12 months, compared with -14.70% for BZUN (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, BZUN or LITB?
LITB has the lower trailing P/E at 6.3, versus 23.6 for BZUN. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are Baozun and LightInTheBox in the same industry?
Yes. Both are classified in the Catalog/Specialty Distribution industry within the Consumer Discretionary sector.