Choice Hotels International (CHH) vs Marriott International (MAR)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Marriott International (MAR) has outperformed Choice Hotels International (CHH) over the past year, gaining 33.3% versus a gain of 2.1%. Over five years, MAR leads with a +122.8% price change compared with -24.8% for CHH. Marriott International is the larger company by market cap ($92.96 billion vs $4.71 billion), about 19.7 times the size.
On valuation, Choice Hotels International trades at a lower forward P/E (13.7x vs 27.1x for Marriott International). Choice Hotels International offers the higher dividend yield (1.11% vs 0.77%). Choice Hotels International converts more of its revenue into profit, with a net margin of 23.2% versus 9.9%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | CHH | MAR |
|---|---|---|
| Share price | $103.49 | $356.50 |
| Market cap | $4.71B | $92.96B |
| 1-day change | +0.42% | -1.32% |
| YTD return | +8.64% | +14.91% |
| 1-year return | +2.08% | +33.30% |
| 5-year return | -24.83% | +122.76% |
| P/E ratio (TTM) | 14.56 | 37.41 |
| Forward P/E | 13.66 | 27.09 |
| EPS (TTM) | $7.11 | $9.53 |
| Dividend yield | 1.11% | 0.77% |
| Annual dividend | $1.15 | $2.74 |
| Revenue (latest FY) | $1.60B | $26.19B |
| Revenue growth (YoY) | +0.75% | +4.33% |
| Net income (latest FY) | $369.95M | $2.60B |
| Operating margin | 28.08% | 15.81% |
| Net margin | 23.17% | 9.93% |
| 52-week high | $123.82 | $410.98 |
| 52-week low | $84.04 | $256.76 |
| Distance from 52-week high | -16.42% | -13.26% |
| Analyst consensus | hold | buy |
| Avg. price target upside | +10.74% | +6.82% |
| Average volume | 549.37K | 1.56M |
| Shares outstanding | 45.50M | 260.77M |
| Employees | 1,754 | 414,000 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Hotels/Resorts | Hotels/Resorts |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Marriott International is about 19.7 times larger than Choice Hotels International by market value ($92.96B vs $4.71B).
- MAR has outperformed CHH by 31.2 percentage points over the past year.
- Marriott International trades at a higher earnings multiple (37.4x vs 14.6x trailing P/E).
- Choice Hotels International is more profitable, keeping 23.2 cents of every revenue dollar as net income versus 9.9 cents for Marriott International.
About Choice Hotels International
CHH stock →Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor in the United States and internationally. It operates through Hotel Franchising & Management and Corporate & Other segments.
Consumer Discretionary · Hotels/Resorts · 1,754 employees
About Marriott International
MAR stock →Marriott International, Inc. engages in the operation, franchising, and licensing of hotel, residential, timeshare, and other lodging properties in the United States, Canada, Europe, the Middle East, Africa, Greater China, the Asia-Pacific, and internationally.
Consumer Discretionary · Hotels/Resorts · 414,000 employees
CHH vs MAR FAQ
Which is bigger, Choice Hotels International or Marriott International?
Marriott International (MAR) is larger, with a market capitalization of $92.96B compared with $4.71B for Choice Hotels International (CHH).
Which stock has performed better over the past year, CHH or MAR?
MAR returned +33.30% over the past 12 months, compared with +2.08% for CHH (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, CHH or MAR?
CHH has the lower trailing P/E at 14.6, versus 37.4 for MAR. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Choice Hotels International or Marriott International?
Choice Hotels International has the higher yield at 1.11%, compared with 0.77% for Marriott International.
Are Choice Hotels International and Marriott International in the same industry?
Yes. Both are classified in the Hotels/Resorts industry within the Consumer Discretionary sector.