Clorox (CLX) vs e.l.f. Beauty (ELF)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.
Summary
e.l.f. Beauty (ELF) has outperformed Clorox (CLX) over the past year, losing 25.3% versus a loss of 31.8%. Over five years, ELF leads with a +260.7% price change compared with -49.6% for CLX. Clorox is the larger company by market cap ($9.94 billion vs $6.20 billion), about 1.6 times the size, while e.l.f. Beauty is growing revenue faster (+24.6% vs +0.2%).
On valuation, Clorox trades at a lower forward P/E (13.2x vs 27.2x for e.l.f. Beauty). Clorox pays a dividend yielding 6.05%, while e.l.f. Beauty does not currently pay one. Clorox converts more of its revenue into profit, with a net margin of 11.4% versus 1.6%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | CLX | ELF |
|---|---|---|
| Share price | $82.21 | $105.03 |
| Market cap | $9.94B | $6.20B |
| 1-day change | -1.57% | +2.18% |
| YTD return | -18.47% | +38.12% |
| 1-year return | -31.77% | -25.30% |
| 5-year return | -49.64% | +260.68% |
| P/E ratio (TTM) | 17.09 | 107.17 |
| Forward P/E | 13.24 | 27.17 |
| EPS (TTM) | $4.81 | $0.98 |
| Dividend yield | 6.05% | 0.00% |
| Annual dividend | $4.97 | $0.00 |
| Revenue (latest FY) | $7.10B | $1.64B |
| Revenue growth (YoY) | +0.16% | +24.59% |
| Net income (latest FY) | $810.00M | $26.32M |
| Gross margin | 45.23% | 70.72% |
| Operating margin | — | 4.50% |
| Net margin | 11.40% | 1.61% |
| 52-week high | $128.90 | $147.00 |
| 52-week low | $79.12 | $48.82 |
| Distance from 52-week high | -36.22% | -28.55% |
| Analyst consensus | hold | buy |
| Avg. price target upside | +21.14% | -0.03% |
| Average volume | 2.90M | 1.94M |
| Shares outstanding | 120.93M | 59.01M |
| Employees | 9,200 | 849 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Specialty Chemicals | Package Goods/Cosmetics |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- e.l.f. Beauty trades at a higher earnings multiple (107.2x vs 17.1x trailing P/E).
- Clorox offers a meaningfully higher dividend yield (6.05% vs 0.00%).
- Clorox is more profitable, keeping 11.4 cents of every revenue dollar as net income versus 1.6 cents for e.l.f. Beauty.
- e.l.f. Beauty grew revenue faster in its latest fiscal year (+24.59% vs +0.16%).
About Clorox
CLX stock →The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International.
Consumer Discretionary · Specialty Chemicals · 9,200 employees
About e.l.f. Beauty
ELF stock →e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide.
Consumer Discretionary · Package Goods/Cosmetics · 849 employees
CLX vs ELF FAQ
Which is bigger, Clorox or e.l.f. Beauty?
Clorox (CLX) is larger, with a market capitalization of $9.94B compared with $6.20B for e.l.f. Beauty (ELF).
Which stock has performed better over the past year, CLX or ELF?
ELF returned -25.30% over the past 12 months, compared with -31.77% for CLX (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, CLX or ELF?
CLX has the lower trailing P/E at 17.1, versus 107.2 for ELF. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Clorox or e.l.f. Beauty?
Clorox pays a dividend yielding 6.05%, while e.l.f. Beauty does not currently pay a regular dividend.
Are Clorox and e.l.f. Beauty in the same industry?
Both are in the Consumer Discretionary sector, but in different industries: Specialty Chemicals for Clorox and Package Goods/Cosmetics for e.l.f. Beauty.