Vita Coco (COCO) vs Diageo (DEO)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Vita Coco (COCO) has outperformed Diageo (DEO) over the past year, gaining 18.4% versus a loss of 11.6%. Diageo is the larger company by market cap ($47.12 billion vs $2.93 billion), about 16.1 times the size, while Vita Coco is growing revenue faster (+18.2% vs +0.3%). On valuation, Diageo trades at a lower forward P/E (11.8x vs 21.6x for Vita Coco).
Diageo pays a dividend yielding 0.59%, while Vita Coco does not currently pay one. Vita Coco converts more of its revenue into profit, with a net margin of 11.7% versus 9.1%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | COCO | DEO |
|---|---|---|
| Share price | $50.65 | $84.73 |
| Market cap | $2.93B | $47.12B |
| 1-day change | -7.03% | -0.06% |
| YTD return | -4.45% | -1.79% |
| 1-year return | +18.44% | -11.65% |
| 5-year return | — | -57.48% |
| P/E ratio (TTM) | 27.98 | 27.07 |
| Forward P/E | 21.65 | 11.79 |
| EPS (TTM) | $1.81 | $3.13 |
| Dividend yield | 0.00% | 0.59% |
| Annual dividend | $0.00 | $0.50 |
| Revenue (latest FY) | $609.78M | $27.96B |
| Revenue growth (YoY) | +18.17% | +0.26% |
| Net income (latest FY) | $71.32M | $2.54B |
| Gross margin | 36.50% | 43.53% |
| Operating margin | 13.53% | 15.50% |
| Net margin | 11.70% | 9.08% |
| 52-week high | $85.83 | $102.74 |
| 52-week low | $38.07 | $72.45 |
| Distance from 52-week high | -40.99% | -17.53% |
| Analyst consensus | buy | strong_buy |
| Avg. price target upside | +57.75% | +26.96% |
| Average volume | 1.18M | 1.07M |
| Shares outstanding | 57.86M | 556.15M |
| Employees | 336 | 27,972 |
| Sector | Consumer Staples | Consumer Staples |
| Industry | Beverages (Production/Distribution) | Beverages (Production/Distribution) |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Diageo is about 16.1 times larger than Vita Coco by market value ($47.12B vs $2.93B).
- COCO has outperformed DEO by 30.1 percentage points over the past year.
- Vita Coco grew revenue faster in its latest fiscal year (+18.17% vs +0.26%).
About Vita Coco
COCO stock →The Vita Coco Company, Inc. develops, manufactures, markets, and distributes coconut water products under the Vita Coco brand name in the United States, Canada, Europe, the Middle East, Africa, and the Asia Pacific.
Consumer Staples · Beverages (Production/Distribution) · 336 employees
About Diageo
DEO stock →Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, cachaça, tequila, brandy, and Chinese white spirit beverages, as well as Irish, Canadian, Chinese US, and Indian whisky.
Consumer Staples · Beverages (Production/Distribution) · 27,972 employees
COCO vs DEO FAQ
Which is bigger, Vita Coco or Diageo?
Diageo (DEO) is larger, with a market capitalization of $47.12B compared with $2.93B for Vita Coco (COCO).
Which stock has performed better over the past year, COCO or DEO?
COCO returned +18.44% over the past 12 months, compared with -11.65% for DEO (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, COCO or DEO?
DEO has the lower trailing P/E at 27.1, versus 28.0 for COCO. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Vita Coco or Diageo?
Diageo pays a dividend yielding 0.59%, while Vita Coco does not currently pay a regular dividend.
Are Vita Coco and Diageo in the same industry?
Yes. Both are classified in the Beverages (Production/Distribution) industry within the Consumer Staples sector.