Coca-Cola Consolidated (COKE) vs Diageo (DEO)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Coca-Cola Consolidated (COKE) has outperformed Diageo (DEO) over the past year, gaining 60.0% versus a loss of 11.6%. Over five years, COKE leads with a +384.2% price change compared with -57.5% for DEO. Diageo is the larger company by market cap ($48.37 billion vs $12.77 billion), about 3.8 times the size, while Coca-Cola Consolidated is growing revenue faster (+4.8% vs +0.3%).
On valuation, Coca-Cola Consolidated trades at a lower forward P/E (4.9x vs 12.1x for Diageo). Diageo offers the higher dividend yield (0.57% vs 0.52%). Diageo converts more of its revenue into profit, with a net margin of 9.1% versus 7.9%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | COKE | DEO |
|---|---|---|
| Share price | $191.86 | $86.98 |
| Market cap | $12.77B | $48.37B |
| 1-day change | +2.03% | +2.66% |
| YTD return | +25.15% | -1.79% |
| 1-year return | +59.98% | -11.65% |
| 5-year return | +384.20% | -57.48% |
| P/E ratio (TTM) | 25.48 | 27.88 |
| Forward P/E | 4.93 | 12.10 |
| EPS (TTM) | $7.53 | $3.12 |
| Dividend yield | 0.52% | 0.57% |
| Annual dividend | $1.00 | $0.50 |
| Revenue (latest FY) | $7.23B | $27.96B |
| Revenue growth (YoY) | +4.76% | +0.26% |
| Net income (latest FY) | $570.58M | $2.54B |
| Gross margin | 39.74% | 43.53% |
| Operating margin | 13.15% | 15.50% |
| Net margin | 7.89% | 9.08% |
| 52-week high | $219.65 | $102.74 |
| 52-week low | $123.38 | $72.45 |
| Distance from 52-week high | -12.65% | -15.34% |
| Analyst consensus | — | none |
| Avg. price target upside | — | +23.67% |
| Average volume | 490.14K | 1.09M |
| Shares outstanding | 56.52M | 556.15M |
| Employees | 15,000 | 27,972 |
| Sector | Consumer Staples | Consumer Defensive |
| Industry | Beverages (Production/Distribution) | Beverages - Wineries & Distilleries |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Diageo is about 3.8 times larger than Coca-Cola Consolidated by market value ($48.37B vs $12.77B).
- COKE has outperformed DEO by 71.6 percentage points over the past year.
- The two companies sit in different sectors: Coca-Cola Consolidated in Consumer Staples and Diageo in Consumer Defensive.
About Coca-Cola Consolidated
COKE stock →Coca-Cola Consolidated, Inc., together with its subsidiaries, manufactures, markets, and distributes nonalcoholic beverages in the United States. It operates through Nonalcoholic Beverages and All Other segments.
Consumer Staples · Beverages (Production/Distribution) · 15,000 employees
About Diageo
DEO stock →Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, cachaça, tequila, brandy, and Chinese white spirit beverages, as well as Irish, Canadian, Chinese US, and Indian whisky.
Consumer Defensive · Beverages - Wineries & Distilleries · 27,972 employees
COKE vs DEO FAQ
Which is bigger, Coca-Cola Consolidated or Diageo?
Diageo (DEO) is larger, with a market capitalization of $48.37B compared with $12.77B for Coca-Cola Consolidated (COKE).
Which stock has performed better over the past year, COKE or DEO?
COKE returned +59.98% over the past 12 months, compared with -11.65% for DEO (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, COKE or DEO?
COKE has the lower trailing P/E at 25.5, versus 27.9 for DEO. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Coca-Cola Consolidated or Diageo?
Diageo has the higher yield at 0.57%, compared with 0.52% for Coca-Cola Consolidated.
Are Coca-Cola Consolidated and Diageo in the same industry?
No. Coca-Cola Consolidated is in the Consumer Staples sector, while Diageo is in Consumer Defensive.