Carter's (CRI) vs Under Armour (UA)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.
Summary
Carter's (CRI) has outperformed Under Armour (UA) over the past year, gaining 12.0% versus a loss of 1.1%. Over five years, CRI leads with a -67.1% price change compared with -73.6% for UA. Under Armour is the larger company by market cap ($2.02 billion vs $1.19 billion), about 1.7 times the size.
On valuation, Carter's trades at a lower forward P/E (8.8x vs 12.4x for Under Armour). Carter's pays a dividend yielding 3.08%, while Under Armour does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | CRI | UA |
|---|---|---|
| Share price | $32.45 | $4.70 |
| Market cap | $1.19B | $2.02B |
| 1-day change | -4.08% | -0.42% |
| YTD return | +0.06% | -2.08% |
| 1-year return | +12.01% | -1.05% |
| 5-year return | -67.09% | -73.58% |
| P/E ratio (TTM) | 6.05 | — |
| Forward P/E | 8.79 | 12.37 |
| EPS (TTM) | $5.36 | $-1.15 |
| Dividend yield | 3.08% | 0.00% |
| Annual dividend | $1.00 | $0.00 |
| 52-week high | $44.44 | $7.91 |
| 52-week low | $27.15 | $3.95 |
| Distance from 52-week high | -26.98% | -40.56% |
| Average volume | 1.27M | 2.65M |
| Shares outstanding | 36.71M | 206.26M |
| Employees | — | 6,200 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Apparel | Apparel |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- CRI has outperformed UA by 13.1 percentage points over the past year.
- Carter's offers a meaningfully higher dividend yield (3.08% vs 0.00%).
About Under Armour
UA stock →Under Armour, Inc., together with its subsidiaries, engages designs, developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types.
Consumer Discretionary · Apparel · 6,200 employees
CRI vs UA FAQ
Which is bigger, Carter's or Under Armour?
Under Armour (UA) is larger, with a market capitalization of $2.02B compared with $1.19B for Carter's (CRI).
Which stock has performed better over the past year, CRI or UA?
CRI returned +12.01% over the past 12 months, compared with -1.05% for UA (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Carter's or Under Armour?
Carter's pays a dividend yielding 3.08%, while Under Armour does not currently pay a regular dividend.
Are Carter's and Under Armour in the same industry?
Yes. Both are classified in the Apparel industry within the Consumer Discretionary sector.