MetaCap

Criteo S.A. (CRTO) vs Ibotta (IBTA)

Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.

Summary

Ibotta (IBTA) has outperformed Criteo S.A. (CRTO) over the past year, gaining 42.3% versus a loss of 27.0%. Ibotta is the larger company by market cap ($1.00 billion vs $770.7 million), about 1.3 times the size. On valuation, Criteo S.A. trades at a lower forward P/E (4.1x vs 22.9x for Ibotta).

Summary generated from market data by MetaCap's automated system. Methodology

Relative performance

CRTO-27.02%IBTA+42.27%
+46%+3%-41%
Oct 8, 20251 yearOct 8, 2026
CRTO-56.83%IBTA-55.84%
+45%-20%-85%
Apr 15, 20245 yearsOct 5, 2026

Percent change in share price from the first common trading day shown; excludes dividends.

Head-to-head

CRTO versus IBTA key metrics
MetricCRTOIBTA
Share price$15.73$43.07
Market cap$770.73M$1.00B
1-day change+2.88%-0.49%
YTD return-25.81%+90.41%
1-year return-27.02%+42.27%
5-year return-58.96%—
P/E ratio (TTM)8.03—
Forward P/E4.0622.87
EPS (TTM)$1.96$-0.47
Dividend yield0.00%0.00%
Annual dividend$0.00$0.00
52-week high$25.29$43.66
52-week low$14.28$19.10
Distance from 52-week high-37.80%-1.34%
Analyst consensusstrong_buyhold
Avg. price target upside+28.10%-16.09%
Average volume393.71K236.41K
Shares outstanding49.00M20.15M
Employees3,543800
SectorConsumer DiscretionaryConsumer Discretionary
IndustryAdvertisingAdvertising

Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.

Key differences

  • IBTA has outperformed CRTO by 69.3 percentage points over the past year.

About Criteo S.A.

CRTO stock →

Criteo S.A., a technology company, provides platform to connects the commerce ecosystem for brands, agencies, retailers, and media owners to drive measurable business outcomes in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. It operates in two segments, Retail Media and Performance Media.

Consumer Discretionary · Advertising · 3,543 employees

About Ibotta

IBTA stock →

Ibotta, Inc., a technology company, provides digital promotion services to clients in the United States. The company sources digital promotions from its clients primarily consumer packaged goods brands and distributes these promotions to consumers through its network of publishers enabled by Ibotta Performance Network (IPN), a technology platform.

Consumer Discretionary · Advertising · 800 employees

CRTO vs IBTA FAQ

Which is bigger, Criteo S.A. or Ibotta?

Ibotta (IBTA) is larger, with a market capitalization of $1.00B compared with $770.73M for Criteo S.A. (CRTO).

Which stock has performed better over the past year, CRTO or IBTA?

IBTA returned +42.27% over the past 12 months, compared with -27.02% for CRTO (price return, excluding dividends). Past performance does not predict future results.

Are Criteo S.A. and Ibotta in the same industry?

Yes. Both are classified in the Advertising industry within the Consumer Discretionary sector.

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