Deluxe (DLX) vs Educational Development (EDUC)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Deluxe (DLX) has outperformed Educational Development (EDUC) over the past year, gaining 21.4% versus a loss of 14.5%. Over five years, DLX leads with a -38.8% price change compared with -87.1% for EDUC. Deluxe is the larger company by market cap ($1.06 billion vs $11.1 million), about 95.4 times the size.
On valuation, Educational Development trades at a lower forward P/E (3.1x vs 5.7x for Deluxe). Deluxe pays a dividend yielding 5.21%, while Educational Development does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | DLX | EDUC |
|---|---|---|
| Share price | $23.05 | $1.30 |
| Market cap | $1.06B | $11.08M |
| 1-day change | +3.04% | 0.00% |
| YTD return | +3.22% | -1.52% |
| 1-year return | +21.44% | -14.47% |
| 5-year return | -38.78% | -87.12% |
| P/E ratio (TTM) | 10.57 | 5.42 |
| Forward P/E | 5.69 | 3.10 |
| EPS (TTM) | $2.18 | $0.24 |
| Dividend yield | 5.21% | 0.00% |
| Annual dividend | $1.20 | $0.00 |
| 52-week high | $32.07 | $1.73 |
| 52-week low | $17.76 | $1.20 |
| Distance from 52-week high | -28.13% | -24.86% |
| Analyst consensus | buy | — |
| Avg. price target upside | +39.91% | — |
| Average volume | 434.04K | 139.55K |
| Shares outstanding | 45.86M | 8.52M |
| Employees | 4,571 | 64 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Publishing | Consumer Specialties |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Deluxe is about 95.4 times larger than Educational Development by market value ($1.06B vs $11.08M).
- DLX has outperformed EDUC by 35.9 percentage points over the past year.
- Deluxe trades at a higher earnings multiple (10.6x vs 5.4x trailing P/E).
- Deluxe offers a meaningfully higher dividend yield (5.21% vs 0.00%).
About Deluxe
DLX stock →Deluxe Corporation provides technology-enabled solutions to small and medium-sized businesses, and financial institutions in the United States and Canada. The company operates through four segments: Merchant Services, B2B Payments, Data Solutions, and Print.
Consumer Discretionary · Publishing · 4,571 employees
About Educational Development
EDUC stock →Educational Development Corporation distributes children's books, educational toys and games, and related products in the United States. It operates through two segments, PaperPie and Publishing.
Consumer Discretionary · Consumer Specialties · 64 employees
DLX vs EDUC FAQ
Which is bigger, Deluxe or Educational Development?
Deluxe (DLX) is larger, with a market capitalization of $1.06B compared with $11.08M for Educational Development (EDUC).
Which stock has performed better over the past year, DLX or EDUC?
DLX returned +21.44% over the past 12 months, compared with -14.47% for EDUC (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, DLX or EDUC?
EDUC has the lower trailing P/E at 5.4, versus 10.6 for DLX. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Deluxe or Educational Development?
Deluxe pays a dividend yielding 5.21%, while Educational Development does not currently pay a regular dividend.
Are Deluxe and Educational Development in the same industry?
Both are in the Consumer Discretionary sector, but in different industries: Publishing for Deluxe and Consumer Specialties for Educational Development.