Viant Technology (DSP) vs Taboola.com (TBLA)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.
Summary
Viant Technology (DSP) has outperformed Taboola.com (TBLA) over the past year, gaining 50.9% versus a gain of 2.5%. Over five years, DSP leads with a -4.0% price change compared with -62.6% for TBLA. Taboola.com is the larger company by market cap ($888.8 million vs $850.2 million), about 1.0 times the size.
On valuation, Taboola.com trades at a lower forward P/E (4.4x vs 16.3x for Viant Technology).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | DSP | TBLA |
|---|---|---|
| Share price | $12.78 | $3.29 |
| Market cap | $850.17M | $888.81M |
| 1-day change | +7.12% | +1.86% |
| YTD return | +6.15% | -28.63% |
| 1-year return | +50.89% | +2.49% |
| 5-year return | -3.98% | -62.61% |
| P/E ratio (TTM) | 35.50 | 8.44 |
| Forward P/E | 16.26 | 4.36 |
| EPS (TTM) | $0.36 | $0.39 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $14.80 | $5.71 |
| 52-week low | $8.11 | $2.84 |
| Distance from 52-week high | -13.65% | -42.38% |
| Average volume | 362.78K | 2.42M |
| Shares outstanding | 21.18M | 252.12M |
| Sector | Technology | Technology |
| Industry | Computer Software: Programming Data Processing | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- DSP has outperformed TBLA by 48.4 percentage points over the past year.
- Viant Technology trades at a higher earnings multiple (35.5x vs 8.4x trailing P/E).
DSP vs TBLA FAQ
Which is bigger, Viant Technology or Taboola.com?
Taboola.com (TBLA) is larger, with a market capitalization of $888.81M compared with $850.17M for Viant Technology (DSP).
Which stock has performed better over the past year, DSP or TBLA?
DSP returned +50.89% over the past 12 months, compared with +2.49% for TBLA (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, DSP or TBLA?
TBLA has the lower trailing P/E at 8.4, versus 35.5 for DSP. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are Viant Technology and Taboola.com in the same industry?
Yes. Both are classified in the Computer Software: Programming Data Processing industry within the Technology sector.