eBay (EBAY) vs Vipshop (VIPS)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
eBay (EBAY) has outperformed Vipshop (VIPS) over the past year, gaining 15.6% versus a loss of 37.1%. Over five years, EBAY leads with a +43.7% price change compared with +11.2% for VIPS. eBay is the larger company by market cap ($47.88 billion vs $6.07 billion), about 7.9 times the size.
On valuation, Vipshop trades at a lower forward P/E (5.1x vs 16.0x for eBay). eBay pays a dividend yielding 1.12%, while Vipshop does not currently pay one. eBay converts more of its revenue into profit, with a net margin of 18.3% versus 6.8%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | EBAY | VIPS |
|---|---|---|
| Share price | $107.60 | $12.77 |
| Market cap | $47.88B | $6.07B |
| 1-day change | +0.50% | +0.16% |
| YTD return | +23.54% | -27.93% |
| 1-year return | +15.65% | -37.13% |
| 5-year return | +43.66% | +11.16% |
| P/E ratio (TTM) | 22.65 | 4.30 |
| Forward P/E | 16.03 | 5.08 |
| EPS (TTM) | $4.75 | $2.97 |
| Dividend yield | 1.12% | 4.86% |
| Annual dividend | $1.20 | $0.00 |
| Revenue (latest FY) | $11.10B | $15.15B |
| Revenue growth (YoY) | +7.95% | +1.97% |
| Net income (latest FY) | $2.03B | $1.04B |
| Gross margin | 71.45% | 23.12% |
| Operating margin | 20.51% | 7.68% |
| Net margin | 18.30% | 6.84% |
| 52-week high | $119.31 | $20.59 |
| 52-week low | $78.03 | $12.02 |
| Distance from 52-week high | -9.81% | -37.98% |
| Analyst consensus | hold | hold |
| Avg. price target upside | +7.91% | +30.78% |
| Average volume | 4.45M | 2.59M |
| Shares outstanding | 445.00M | 397.70M |
| Employees | 12,300 | 15,145 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Business Services | Catalog/Specialty Distribution |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- eBay is about 7.9 times larger than Vipshop by market value ($47.88B vs $6.07B).
- EBAY has outperformed VIPS by 52.8 percentage points over the past year.
- eBay trades at a higher earnings multiple (22.7x vs 4.3x trailing P/E).
- Vipshop offers a meaningfully higher dividend yield (4.86% vs 1.12%).
- eBay is more profitable, keeping 18.3 cents of every revenue dollar as net income versus 6.8 cents for Vipshop.
- eBay grew revenue faster in its latest fiscal year (+7.95% vs +1.97%).
About eBay
EBAY stock →eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. Its marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps.
Consumer Discretionary · Business Services · 12,300 employees
About Vipshop
VIPS stock →Vipshop Holdings Limited operates online platforms in the People's Republic of China. The company operates through Vip.com, Shan Shan Outlets, and Others segments.
Consumer Discretionary · Catalog/Specialty Distribution · 15,145 employees
EBAY vs VIPS FAQ
Which is bigger, eBay or Vipshop?
eBay (EBAY) is larger, with a market capitalization of $47.88B compared with $6.07B for Vipshop (VIPS).
Which stock has performed better over the past year, EBAY or VIPS?
EBAY returned +15.65% over the past 12 months, compared with -37.13% for VIPS (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, EBAY or VIPS?
VIPS has the lower trailing P/E at 4.3, versus 22.7 for EBAY. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, eBay or Vipshop?
Vipshop has the higher yield at 4.86%, compared with 1.12% for eBay.
Are eBay and Vipshop in the same industry?
Both are in the Consumer Discretionary sector, but in different industries: Business Services for eBay and Catalog/Specialty Distribution for Vipshop.