MetaCap

e.l.f. Beauty (ELF) vs Yatsen (YSG)

Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.

Summary

e.l.f. Beauty (ELF) has outperformed Yatsen (YSG) over the past year, losing 25.3% versus a loss of 67.0%. Over five years, ELF leads with a +260.7% price change compared with -84.7% for YSG. e.l.f. Beauty is the larger company by market cap ($6.20 billion vs $247.6 million), about 25.0 times the size.

On valuation, Yatsen trades at a lower forward P/E (16.2x vs 27.2x for e.l.f. Beauty).

Summary generated from market data by MetaCap's automated system. Methodology

Relative performance

ELF-26.89%YSG-67.01%
+18%-29%-76%
Oct 7, 20251 yearOct 6, 2026
ELF+254.35%YSG-86.38%
+670%+272%-125%
Oct 4, 20215 yearsOct 5, 2026

Percent change in share price from the first common trading day shown; excludes dividends.

Head-to-head

ELF versus YSG key metrics
MetricELFYSG
Share price$105.03$2.64
Market cap$6.20B$247.63M
1-day change+2.18%+3.13%
YTD return+38.12%-34.19%
1-year return-25.30%-67.01%
5-year return+260.68%-84.67%
P/E ratio (TTM)107.17—
Forward P/E27.1716.24
EPS (TTM)$0.98$-0.31
Dividend yield0.00%0.00%
Annual dividend$0.00$0.00
Revenue (latest FY)$1.64B—
Revenue growth (YoY)+24.59%—
Net income (latest FY)$26.32M—
Gross margin70.72%—
Operating margin4.50%—
Net margin1.61%—
52-week high$147.00$9.06
52-week low$48.82$2.15
Distance from 52-week high-28.55%-70.86%
Analyst consensusbuynone
Avg. price target upside-0.03%+42.42%
Average volume1.93M87.46K
Shares outstanding59.01M63.77M
Employees8491,623
SectorConsumer DiscretionaryConsumer Discretionary
IndustryPackage Goods/CosmeticsPackage Goods/Cosmetics

Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.

Key differences

  • e.l.f. Beauty is about 25.0 times larger than Yatsen by market value ($6.20B vs $247.63M).
  • ELF has outperformed YSG by 41.7 percentage points over the past year.

About e.l.f. Beauty

ELF stock →

e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide.

Consumer Discretionary · Package Goods/Cosmetics · 849 employees

About Yatsen

YSG stock →

Yatsen Holding Limited, together with its subsidiaries, engages in the development and sale of beauty products in the People's Republic of China. The company operates through three segments: Color Cosmetics Brands, Skincare Brands, and Others.

Consumer Discretionary · Package Goods/Cosmetics · 1,623 employees

ELF vs YSG FAQ

Which is bigger, e.l.f. Beauty or Yatsen?

e.l.f. Beauty (ELF) is larger, with a market capitalization of $6.20B compared with $247.63M for Yatsen (YSG).

Which stock has performed better over the past year, ELF or YSG?

ELF returned -25.30% over the past 12 months, compared with -67.01% for YSG (price return, excluding dividends). Past performance does not predict future results.

Are e.l.f. Beauty and Yatsen in the same industry?

Yes. Both are classified in the Package Goods/Cosmetics industry within the Consumer Discretionary sector.

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