FirstCash (FCFS) vs Sally Beauty (Name to be changed from Sally) (SBH)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
FirstCash (FCFS) has outperformed Sally Beauty (Name to be changed from Sally) (SBH) over the past year, gaining 36.4% versus a gain of 3.8%. Over five years, FCFS leads with a +142.1% price change compared with +2.8% for SBH. FirstCash is the larger company by market cap ($9.09 billion vs $1.54 billion), about 5.9 times the size.
On valuation, Sally Beauty (Name to be changed from Sally) trades at a lower forward P/E (7.4x vs 16.1x for FirstCash). FirstCash pays a dividend yielding 0.80%, while Sally Beauty (Name to be changed from Sally) does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | FCFS | SBH |
|---|---|---|
| Share price | $209.56 | $16.50 |
| Market cap | $9.09B | $1.54B |
| 1-day change | -1.62% | +1.48% |
| YTD return | +31.48% | +15.71% |
| 1-year return | +36.37% | +3.84% |
| 5-year return | +142.13% | +2.80% |
| P/E ratio (TTM) | 24.20 | 8.46 |
| Forward P/E | 16.14 | 7.37 |
| EPS (TTM) | $8.66 | $1.95 |
| Dividend yield | 0.80% | 0.00% |
| Annual dividend | $1.68 | $0.00 |
| Revenue (latest FY) | $3.66B | — |
| Revenue growth (YoY) | +8.04% | — |
| Net income (latest FY) | $330.38M | — |
| Gross margin | 50.28% | — |
| Net margin | 9.02% | — |
| 52-week high | $238.93 | $17.92 |
| 52-week low | $146.77 | $11.54 |
| Distance from 52-week high | -12.29% | -7.92% |
| Analyst consensus | strong_buy | — |
| Avg. price target upside | +19.18% | — |
| Average volume | 411.90K | 1.33M |
| Shares outstanding | 43.37M | 93.62M |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Other Specialty Stores | Other Specialty Stores |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- FirstCash is about 5.9 times larger than Sally Beauty (Name to be changed from Sally) by market value ($9.09B vs $1.54B).
- FCFS has outperformed SBH by 32.5 percentage points over the past year.
- FirstCash trades at a higher earnings multiple (24.2x vs 8.5x trailing P/E).
About FirstCash
FCFS stock →FirstCash Holdings, Inc., together with its subsidiaries, operates retail pawn stores in the United States, Mexico, rest of Latin America, and the United Kingdom. The company operates through four segments: U.S.
Consumer Discretionary · Other Specialty Stores
FCFS vs SBH FAQ
Which is bigger, FirstCash or Sally Beauty (Name to be changed from Sally)?
FirstCash (FCFS) is larger, with a market capitalization of $9.09B compared with $1.54B for Sally Beauty (Name to be changed from Sally) (SBH).
Which stock has performed better over the past year, FCFS or SBH?
FCFS returned +36.37% over the past 12 months, compared with +3.84% for SBH (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, FCFS or SBH?
SBH has the lower trailing P/E at 8.5, versus 24.2 for FCFS. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, FirstCash or Sally Beauty (Name to be changed from Sally)?
FirstCash pays a dividend yielding 0.80%, while Sally Beauty (Name to be changed from Sally) does not currently pay a regular dividend.
Are FirstCash and Sally Beauty (Name to be changed from Sally) in the same industry?
Yes. Both are classified in the Other Specialty Stores industry within the Consumer Discretionary sector.