Fluent (FLNT) vs Harte Hanks (HHS)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.
Summary
Harte Hanks (HHS) has outperformed Fluent (FLNT) over the past year, gaining 22.2% versus a gain of 17.4%. Over five years, HHS leads with a -36.7% price change compared with -79.6% for FLNT. Fluent is the larger company by market cap ($87.6 million vs $32.8 million), about 2.7 times the size.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | FLNT | HHS |
|---|---|---|
| Share price | $2.77 | $4.40 |
| Market cap | $87.55M | $32.80M |
| 1-day change | +3.75% | -0.90% |
| YTD return | +15.42% | +46.18% |
| 1-year return | +17.37% | +22.22% |
| 5-year return | -79.57% | -36.69% |
| EPS (TTM) | $-0.75 | $-0.77 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $4.49 | $4.67 |
| 52-week low | $1.70 | $2.00 |
| Distance from 52-week high | -38.31% | -5.78% |
| Average volume | 31.14K | 162.54K |
| Shares outstanding | 31.61M | 7.45M |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Advertising | Advertising |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Fluent is about 2.7 times larger than Harte Hanks by market value ($87.55M vs $32.80M).
FLNT vs HHS FAQ
Which is bigger, Fluent or Harte Hanks?
Fluent (FLNT) is larger, with a market capitalization of $87.55M compared with $32.80M for Harte Hanks (HHS).
Which stock has performed better over the past year, FLNT or HHS?
HHS returned +22.22% over the past 12 months, compared with +17.37% for FLNT (price return, excluding dividends). Past performance does not predict future results.
Are Fluent and Harte Hanks in the same industry?
Yes. Both are classified in the Advertising industry within the Consumer Discretionary sector.