FirstService (FSV) vs Marriott Vacations Worldwide (VAC)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.
Summary
Marriott Vacations Worldwide (VAC) has outperformed FirstService (FSV) over the past year, gaining 59.1% versus a loss of 32.2%. Over five years, FSV leads with a -34.7% price change compared with -35.4% for VAC. FirstService is the larger company by market cap ($5.54 billion vs $3.55 billion), about 1.6 times the size.
On valuation, Marriott Vacations Worldwide trades at a lower forward P/E (10.7x vs 19.0x for FirstService). Marriott Vacations Worldwide offers the higher dividend yield (3.09% vs 0.91%).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | FSV | VAC |
|---|---|---|
| Share price | $126.87 | $103.08 |
| Market cap | $5.54B | $3.55B |
| 1-day change | -1.51% | -1.42% |
| YTD return | -18.43% | +78.68% |
| 1-year return | -32.17% | +59.07% |
| 5-year return | -34.74% | -35.40% |
| P/E ratio (TTM) | 36.04 | — |
| Forward P/E | 18.95 | 10.72 |
| EPS (TTM) | $3.52 | $-9.36 |
| Dividend yield | 0.91% | 3.09% |
| Annual dividend | $1.16 | $3.19 |
| Revenue (latest FY) | $5.50B | — |
| Revenue growth (YoY) | +5.38% | — |
| Net income (latest FY) | $190.75M | — |
| Gross margin | 33.58% | — |
| Operating margin | 6.15% | — |
| Net margin | 3.47% | — |
| 52-week high | $189.05 | $131.34 |
| 52-week low | $119.41 | $44.58 |
| Distance from 52-week high | -32.89% | -21.52% |
| Analyst consensus | buy | buy |
| Avg. price target upside | +37.05% | +19.62% |
| Average volume | 206.46K | 468.33K |
| Shares outstanding | 43.67M | 34.40M |
| Employees | 30,000 | 21,100 |
| Sector | Finance | Finance |
| Industry | Real Estate | Real Estate |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- VAC has outperformed FSV by 91.2 percentage points over the past year.
- Marriott Vacations Worldwide offers a meaningfully higher dividend yield (3.09% vs 0.91%).
About FirstService
FSV stock →FirstService Corporation, together with its subsidiaries, provides residential property management and other essential property services to residential and commercial customers in the United States and Canada. It operates through two segments: FirstService Residential and FirstService Brands.
Finance · Real Estate · 30,000 employees
About Marriott Vacations Worldwide
VAC stock →Marriott Vacations Worldwide Corporation, a vacation company, engages in vacation ownership, exchange, rental, and resort and property management, along with related businesses, products and services in the United States and internationally. The company operates in two segments, Vacation Ownership and Exchange & Third-Party Management.
Finance · Real Estate · 21,100 employees
FSV vs VAC FAQ
Which is bigger, FirstService or Marriott Vacations Worldwide?
FirstService (FSV) is larger, with a market capitalization of $5.54B compared with $3.55B for Marriott Vacations Worldwide (VAC).
Which stock has performed better over the past year, FSV or VAC?
VAC returned +59.07% over the past 12 months, compared with -32.17% for FSV (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, FirstService or Marriott Vacations Worldwide?
Marriott Vacations Worldwide has the higher yield at 3.09%, compared with 0.91% for FirstService.
Are FirstService and Marriott Vacations Worldwide in the same industry?
Yes. Both are classified in the Real Estate industry within the Finance sector.