Grocery Outlet (GO) vs Natural Grocers by Vitamin Cottage (NGVC)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Natural Grocers by Vitamin Cottage (NGVC) has outperformed Grocery Outlet (GO) over the past year, losing 23.2% versus a loss of 25.8%. Over five years, NGVC leads with a +158.3% price change compared with -49.3% for GO. Grocery Outlet is the larger company by market cap ($1.18 billion vs $692.3 million), about 1.7 times the size.
On valuation, Natural Grocers by Vitamin Cottage trades at a lower forward P/E (12.9x vs 17.7x for Grocery Outlet). Natural Grocers by Vitamin Cottage pays a dividend yielding 1.90%, while Grocery Outlet does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | GO | NGVC |
|---|---|---|
| Share price | $11.94 | $30.04 |
| Market cap | $1.18B | $692.30M |
| 1-day change | +4.65% | +0.67% |
| YTD return | +18.22% | +19.92% |
| 1-year return | -25.79% | -23.15% |
| 5-year return | -49.34% | +158.30% |
| P/E ratio (TTM) | — | 14.65 |
| Forward P/E | 17.74 | 12.93 |
| EPS (TTM) | $-4.06 | $2.05 |
| Dividend yield | 0.00% | 1.90% |
| Annual dividend | $0.00 | $0.57 |
| 52-week high | $16.37 | $41.07 |
| 52-week low | $5.66 | $23.47 |
| Distance from 52-week high | -27.06% | -26.86% |
| Analyst consensus | hold | none |
| Avg. price target upside | -8.54% | +40.65% |
| Average volume | 2.48M | 142.21K |
| Shares outstanding | 99.08M | 23.05M |
| Employees | 1,642 | 3,455 |
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Grocery Stores | Grocery Stores |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Natural Grocers by Vitamin Cottage offers a meaningfully higher dividend yield (1.90% vs 0.00%).
About Grocery Outlet
GO stock →Grocery Outlet Holding Corp. operates as a retailer of consumables and fresh products sold through independently operated stores in the United States.
Consumer Defensive · Grocery Stores · 1,642 employees
About Natural Grocers by Vitamin Cottage
NGVC stock →Natural Grocers by Vitamin Cottage, Inc., together with its subsidiaries, retails natural and organic groceries, and dietary supplements in the United States. The company's stores offer natural and organic grocery products, such as organic produce; private label repackaged bulk products, including dried fruits, nuts, grains, granolas, teas, herbs, and spices, as well as peanut and almond butters; private label products comprising grocery staples, household products, bulk foods, and vitamins and dietary supplements, as well as organic eggs, organic flavored coffee, and organic mustard; dry, frozen, and canned groceries; meat and seafood products; dairy products, dairy substitutes, and eggs; prepared foods; bread and baked products; beverages; and beer, wine, and hard cider products.
Consumer Defensive · Grocery Stores · 3,455 employees
GO vs NGVC FAQ
Which is bigger, Grocery Outlet or Natural Grocers by Vitamin Cottage?
Grocery Outlet (GO) is larger, with a market capitalization of $1.18B compared with $692.30M for Natural Grocers by Vitamin Cottage (NGVC).
Which stock has performed better over the past year, GO or NGVC?
NGVC returned -23.15% over the past 12 months, compared with -25.79% for GO (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Grocery Outlet or Natural Grocers by Vitamin Cottage?
Natural Grocers by Vitamin Cottage pays a dividend yielding 1.90%, while Grocery Outlet does not currently pay a regular dividend.
Are Grocery Outlet and Natural Grocers by Vitamin Cottage in the same industry?
Yes. Both are classified in the Grocery Stores industry within the Consumer Defensive sector.