Alphabet (GOOGL) vs Snap (SNAP)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.
Summary
Alphabet (GOOGL) has outperformed Snap (SNAP) over the past year, gaining 41.5% versus a loss of 27.6%. Over five years, GOOGL leads with a +146.0% price change compared with -92.4% for SNAP. Alphabet is the larger company by market cap ($4.29 trillion vs $9.83 billion), about 436.3 times the size.
On valuation, Snap trades at a lower forward P/E (7.5x vs 23.3x for Alphabet). Alphabet pays a dividend yielding 0.24%, while Snap does not currently pay one. Alphabet converts more of its revenue into profit, with a net margin of 32.8% versus -7.8%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | GOOGL | SNAP |
|---|---|---|
| Share price | $350.50 | $5.81 |
| Market cap | $4.29T | $9.83B |
| 1-day change | +0.81% | +0.52% |
| YTD return | +11.13% | -27.08% |
| 1-year return | +41.53% | -27.61% |
| 5-year return | +146.05% | -92.39% |
| P/E ratio (TTM) | 17.59 | — |
| Forward P/E | 23.26 | 7.49 |
| EPS (TTM) | $19.93 | $-0.18 |
| Dividend yield | 0.24% | 0.00% |
| Annual dividend | $0.85 | $0.00 |
| Revenue (latest FY) | $402.84B | $5.93B |
| Revenue growth (YoY) | +15.09% | +10.63% |
| Net income (latest FY) | $132.17B | $-460.49M |
| Gross margin | 59.65% | 54.99% |
| Operating margin | 32.03% | -8.97% |
| Net margin | 32.81% | -7.76% |
| 52-week high | $408.61 | $9.13 |
| 52-week low | $235.84 | $3.81 |
| Distance from 52-week high | -14.22% | -36.36% |
| Analyst consensus | strong_buy | hold |
| Avg. price target upside | +22.53% | +27.37% |
| Average volume | 27.01M | 36.14M |
| Shares outstanding | 5.87B | 1.44B |
| Employees | 198,933 | 5,261 |
| Sector | Communication Services | Communication Services |
| Industry | Internet Content & Information | Internet Content & Information |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Alphabet is about 436.3 times larger than Snap by market value ($4.29T vs $9.83B).
- GOOGL has outperformed SNAP by 69.1 percentage points over the past year.
- Alphabet is more profitable, keeping 32.8 cents of every revenue dollar as net income versus -7.8 cents for Snap.
About Alphabet
GOOGL stock →Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America.
Communication Services · Internet Content & Information · 198,933 employees
About Snap
SNAP stock →Snap Inc. operates as a technology company in North America, Europe, and internationally.
Communication Services · Internet Content & Information · 5,261 employees
GOOGL vs SNAP FAQ
Which is bigger, Alphabet or Snap?
Alphabet (GOOGL) is larger, with a market capitalization of $4.29T compared with $9.83B for Snap (SNAP).
Which stock has performed better over the past year, GOOGL or SNAP?
GOOGL returned +41.53% over the past 12 months, compared with -27.61% for SNAP (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Alphabet or Snap?
Alphabet pays a dividend yielding 0.24%, while Snap does not currently pay a regular dividend.
Are Alphabet and Snap in the same industry?
Yes. Both are classified in the Internet Content & Information industry within the Communication Services sector.