Gray Media (GTN.A) vs Saga Communications (SGA)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Saga Communications (SGA) has outperformed Gray Media (GTN.A) over the past year, losing 34.2% versus a loss of 55.9%. Over five years, SGA leads with a -62.4% price change compared with -76.7% for GTN.A. Gray Media is the larger company by market cap ($518.0 million vs $53.2 million), about 9.7 times the size.
Saga Communications offers the higher dividend yield (11.96% vs 6.36%).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | GTN.A | SGA |
|---|---|---|
| Share price | $5.03 | $8.36 |
| Market cap | $518.01M | $53.15M |
| 1-day change | 0.00% | -0.48% |
| YTD return | -58.08% | -26.99% |
| 1-year return | -55.88% | -34.17% |
| 5-year return | -76.66% | -62.43% |
| Forward P/E | — | 17.42 |
| EPS (TTM) | $-0.58 | $-1.38 |
| Dividend yield | 6.36% | 11.96% |
| Annual dividend | $0.32 | $1.00 |
| 52-week high | $15.33 | $12.99 |
| 52-week low | $4.71 | $8.08 |
| Distance from 52-week high | -67.19% | -35.64% |
| Analyst consensus | — | none |
| Avg. price target upside | — | +67.46% |
| Average volume | 2.22K | 13.90K |
| Shares outstanding | 9.87M | 6.36M |
| Employees | 9,165 | 580 |
| Sector | Communication Services | Consumer Discretionary |
| Industry | Broadcasting | Broadcasting |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Gray Media is about 9.7 times larger than Saga Communications by market value ($518.01M vs $53.15M).
- SGA has outperformed GTN.A by 21.7 percentage points over the past year.
- Saga Communications offers a meaningfully higher dividend yield (11.96% vs 6.36%).
- The two companies sit in different sectors: Gray Media in Communication Services and Saga Communications in Consumer Discretionary.
About Gray Media
GTN.A stock →Gray Media, Inc., a multimedia company, owns and/or operates local television stations and digital assets in the United States. The company operates through Broadcasting, Production Companies, and Other segments.
Communication Services · Broadcasting · 9,165 employees
About Saga Communications
SGA stock →Saga Communications, Inc., a media company, acquires, develops, and operates broadcast properties in the United States. It owns and operates FM and AM radio stations, as well as metro signals.
Consumer Discretionary · Broadcasting · 580 employees
GTN.A vs SGA FAQ
Which is bigger, Gray Media or Saga Communications?
Gray Media (GTN.A) is larger, with a market capitalization of $518.01M compared with $53.15M for Saga Communications (SGA).
Which stock has performed better over the past year, GTN.A or SGA?
SGA returned -34.17% over the past 12 months, compared with -55.88% for GTN.A (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Gray Media or Saga Communications?
Saga Communications has the higher yield at 11.96%, compared with 6.36% for Gray Media.
Are Gray Media and Saga Communications in the same industry?
Yes. Both are classified in the Broadcasting industry within the Communication Services sector.