Gray Media (GTN.A) vs Versant Media Group (VSNT)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Versant Media Group is the larger company by market cap ($4.26 billion vs $518.0 million), about 8.2 times the size. Gray Media offers the higher dividend yield (6.36% vs 2.45%).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | GTN.A | VSNT |
|---|---|---|
| Share price | $5.03 | $30.64 |
| Market cap | $518.01M | $4.26B |
| 1-day change | 0.00% | -3.56% |
| YTD return | -58.08% | -29.40% |
| 1-year return | -55.88% | — |
| 5-year return | -76.66% | — |
| P/E ratio (TTM) | — | 5.78 |
| Forward P/E | — | 4.73 |
| EPS (TTM) | $-0.58 | $5.30 |
| Dividend yield | 6.36% | 2.45% |
| Annual dividend | $0.32 | $0.75 |
| Revenue (latest FY) | — | $6.69B |
| Revenue growth (YoY) | — | -5.30% |
| Net income (latest FY) | — | $930.00M |
| Gross margin | — | 56.09% |
| Operating margin | — | 19.02% |
| Net margin | — | 13.91% |
| 52-week high | $15.33 | $59.00 |
| 52-week low | $4.71 | $27.17 |
| Distance from 52-week high | -67.19% | -48.07% |
| Analyst consensus | — | buy |
| Avg. price target upside | — | +45.46% |
| Average volume | 2.22K | 1.73M |
| Shares outstanding | 9.87M | 138.79M |
| Employees | 9,165 | 4,400 |
| Sector | Communication Services | Industrials |
| Industry | Broadcasting | Broadcasting |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Versant Media Group is about 8.2 times larger than Gray Media by market value ($4.26B vs $518.01M).
- Gray Media offers a meaningfully higher dividend yield (6.36% vs 2.45%).
- The two companies sit in different sectors: Gray Media in Communication Services and Versant Media Group in Industrials.
About Gray Media
GTN.A stock →Gray Media, Inc., a multimedia company, owns and/or operates local television stations and digital assets in the United States. The company operates through Broadcasting, Production Companies, and Other segments.
Communication Services · Broadcasting · 9,165 employees
About Versant Media Group
VSNT stock →Versant Media Group, Inc. engages in the media and entertainment business in the United States.
Industrials · Broadcasting · 4,400 employees
GTN.A vs VSNT FAQ
Which is bigger, Gray Media or Versant Media Group?
Versant Media Group (VSNT) is larger, with a market capitalization of $4.26B compared with $518.01M for Gray Media (GTN.A).
Which pays a higher dividend, Gray Media or Versant Media Group?
Gray Media has the higher yield at 6.36%, compared with 2.45% for Versant Media Group.
Are Gray Media and Versant Media Group in the same industry?
Yes. Both are classified in the Broadcasting industry within the Communication Services sector.