Helen of Troy (HELE) vs Nu Skin Enterprises (NUS)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Helen of Troy (HELE) has outperformed Nu Skin Enterprises (NUS) over the past year, losing 3.8% versus a loss of 57.6%. Over five years, HELE leads with a -88.2% price change compared with -88.4% for NUS. Helen of Troy is the larger company by market cap ($618.4 million vs $232.2 million), about 2.7 times the size.
On valuation, Nu Skin Enterprises trades at a lower forward P/E (4.1x vs 6.8x for Helen of Troy). Nu Skin Enterprises pays a dividend yielding 5.03%, while Helen of Troy does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | HELE | NUS |
|---|---|---|
| Share price | $26.55 | $4.77 |
| Market cap | $618.40M | $232.19M |
| 1-day change | +3.91% | -0.63% |
| YTD return | +24.94% | -50.42% |
| 1-year return | -3.84% | -57.64% |
| 5-year return | -88.24% | -88.38% |
| Forward P/E | 6.85 | 4.11 |
| EPS (TTM) | $-17.96 | $-4.51 |
| Dividend yield | 0.00% | 5.03% |
| Annual dividend | $0.00 | $0.24 |
| 52-week high | $31.94 | $11.67 |
| 52-week low | $13.85 | $4.45 |
| Distance from 52-week high | -16.88% | -59.13% |
| Analyst consensus | hold | none |
| Avg. price target upside | +18.00% | +167.71% |
| Average volume | 422.63K | 555.83K |
| Shares outstanding | 23.29M | 48.68M |
| Employees | 1,854 | 2,800 |
| Sector | Consumer Discretionary | Health Care |
| Industry | Home Furnishings | Other Pharmaceuticals |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Helen of Troy is about 2.7 times larger than Nu Skin Enterprises by market value ($618.40M vs $232.19M).
- HELE has outperformed NUS by 53.8 percentage points over the past year.
- Nu Skin Enterprises offers a meaningfully higher dividend yield (5.03% vs 0.00%).
- The two companies sit in different sectors: Helen of Troy in Consumer Discretionary and Nu Skin Enterprises in Health Care.
About Helen of Troy
HELE stock →Helen of Troy Limited operates as a consumer products company in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Home & Outdoor segment offers food storage containers, kitchen utensils for cooking and preparing salads, fruits, vegetables and meats, graters, slicers and choppers, baking essentials, kitchen organization, bath, cleaning, infant and toddler products, and coffee preparation tools and electronics.
Consumer Discretionary · Home Furnishings · 1,854 employees
About Nu Skin Enterprises
NUS stock →Nu Skin Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide. It offers skin care devices, cosmetics, and other personal care products, including ageLOC LumiSpa, ageLOC LumiSpa iO, and Nu Skin RenuSpa iO; ageLOC TruFace and ageLOC LumiSpa cleansers and devices; Prysm iO, a data-enabled wellness device; and Nutricentials beauty and Beauty Focus wellness brands.
Health Care · Other Pharmaceuticals · 2,800 employees
HELE vs NUS FAQ
Which is bigger, Helen of Troy or Nu Skin Enterprises?
Helen of Troy (HELE) is larger, with a market capitalization of $618.40M compared with $232.19M for Nu Skin Enterprises (NUS).
Which stock has performed better over the past year, HELE or NUS?
HELE returned -3.84% over the past 12 months, compared with -57.64% for NUS (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Helen of Troy or Nu Skin Enterprises?
Nu Skin Enterprises pays a dividend yielding 5.03%, while Helen of Troy does not currently pay a regular dividend.
Are Helen of Troy and Nu Skin Enterprises in the same industry?
No. Helen of Troy is in the Consumer Discretionary sector, while Nu Skin Enterprises is in Health Care.