Helen of Troy (HELE) vs Yatsen (YSG)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Helen of Troy (HELE) has outperformed Yatsen (YSG) over the past year, losing 3.8% versus a loss of 68.2%. Over five years, YSG leads with a -85.0% price change compared with -88.2% for HELE. Helen of Troy is the larger company by market cap ($618.4 million vs $235.4 million), about 2.6 times the size.
On valuation, Helen of Troy trades at a lower forward P/E (6.8x vs 15.4x for Yatsen).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | HELE | YSG |
|---|---|---|
| Share price | $26.55 | $2.51 |
| Market cap | $618.40M | $235.44M |
| 1-day change | +3.91% | -4.92% |
| YTD return | +24.94% | -35.48% |
| 1-year return | -3.84% | -68.23% |
| 5-year return | -88.24% | -84.97% |
| Forward P/E | 6.85 | 15.44 |
| EPS (TTM) | $-17.96 | $-0.30 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $31.98 | $9.06 |
| 52-week low | $13.85 | $2.15 |
| Distance from 52-week high | -16.98% | -72.30% |
| Analyst consensus | hold | none |
| Avg. price target upside | +18.00% | +49.80% |
| Average volume | 433.76K | 86.70K |
| Shares outstanding | 23.29M | 63.77M |
| Employees | 1,854 | 1,623 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Home Furnishings | Package Goods/Cosmetics |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Helen of Troy is about 2.6 times larger than Yatsen by market value ($618.40M vs $235.44M).
- HELE has outperformed YSG by 64.4 percentage points over the past year.
About Helen of Troy
HELE stock →Helen of Troy Limited operates as a consumer products company in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Home & Outdoor segment offers food storage containers, kitchen utensils for cooking and preparing salads, fruits, vegetables and meats, graters, slicers and choppers, baking essentials, kitchen organization, bath, cleaning, infant and toddler products, and coffee preparation tools and electronics.
Consumer Discretionary · Home Furnishings · 1,854 employees
About Yatsen
YSG stock →Yatsen Holding Limited, together with its subsidiaries, engages in the development and sale of beauty products in the People's Republic of China. The company operates through three segments: Color Cosmetics Brands, Skincare Brands, and Others.
Consumer Discretionary · Package Goods/Cosmetics · 1,623 employees
HELE vs YSG FAQ
Which is bigger, Helen of Troy or Yatsen?
Helen of Troy (HELE) is larger, with a market capitalization of $618.40M compared with $235.44M for Yatsen (YSG).
Which stock has performed better over the past year, HELE or YSG?
HELE returned -3.84% over the past 12 months, compared with -68.23% for YSG (price return, excluding dividends). Past performance does not predict future results.
Are Helen of Troy and Yatsen in the same industry?
Both are in the Consumer Discretionary sector, but in different industries: Home Furnishings for Helen of Troy and Package Goods/Cosmetics for Yatsen.