Harte Hanks (HHS) vs National CineMedia (NCMI)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 7, 2026.
Summary
Harte Hanks (HHS) has outperformed National CineMedia (NCMI) over the past year, gaining 22.2% versus a loss of 49.8%. Over five years, HHS leads with a -36.7% price change compared with -93.8% for NCMI. National CineMedia is the larger company by market cap ($207.0 million vs $32.8 million), about 6.3 times the size.
National CineMedia pays a dividend yielding 4.09%, while Harte Hanks does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | HHS | NCMI |
|---|---|---|
| Share price | $4.40 | $2.20 |
| Market cap | $32.80M | $206.95M |
| 1-day change | -0.90% | +1.85% |
| YTD return | +46.18% | -43.44% |
| 1-year return | +22.22% | -49.77% |
| 5-year return | -36.69% | -93.82% |
| Forward P/E | — | 18.33 |
| EPS (TTM) | $-0.77 | $-0.08 |
| Dividend yield | 0.00% | 4.09% |
| Annual dividend | $0.00 | $0.09 |
| 52-week high | $4.67 | $4.56 |
| 52-week low | $2.00 | $1.99 |
| Distance from 52-week high | -5.78% | -51.75% |
| Average volume | 162.54K | 1.07M |
| Shares outstanding | 7.45M | 94.07M |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Advertising | Advertising |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- National CineMedia is about 6.3 times larger than Harte Hanks by market value ($206.95M vs $32.80M).
- HHS has outperformed NCMI by 72.0 percentage points over the past year.
- National CineMedia offers a meaningfully higher dividend yield (4.09% vs 0.00%).
HHS vs NCMI FAQ
Which is bigger, Harte Hanks or National CineMedia?
National CineMedia (NCMI) is larger, with a market capitalization of $206.95M compared with $32.80M for Harte Hanks (HHS).
Which stock has performed better over the past year, HHS or NCMI?
HHS returned +22.22% over the past 12 months, compared with -49.77% for NCMI (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Harte Hanks or National CineMedia?
National CineMedia pays a dividend yielding 4.09%, while Harte Hanks does not currently pay a regular dividend.
Are Harte Hanks and National CineMedia in the same industry?
Yes. Both are classified in the Advertising industry within the Consumer Discretionary sector.