High Tide (HITI) vs Playboy (PLBY)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
High Tide (HITI) has outperformed Playboy (PLBY) over the past year, losing 27.3% versus a loss of 34.5%. Over five years, HITI leads with a -53.8% price change compared with -95.7% for PLBY. High Tide is the larger company by market cap ($232.7 million vs $117.7 million), about 2.0 times the size.
On valuation, High Tide trades at a lower forward P/E (20.2x vs 24.6x for Playboy).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | HITI | PLBY |
|---|---|---|
| Share price | $2.61 | $0.9827 |
| Market cap | $232.66M | $117.74M |
| 1-day change | +1.16% | -0.41% |
| YTD return | -1.51% | -47.73% |
| 1-year return | -27.30% | -34.49% |
| 5-year return | -53.81% | -95.67% |
| P/E ratio (TTM) | — | 98.27 |
| Forward P/E | 20.15 | 24.57 |
| EPS (TTM) | $-0.31 | $0.01 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $3.63 | $2.75 |
| 52-week low | $2.02 | $0.964 |
| Distance from 52-week high | -28.10% | -64.27% |
| Analyst consensus | none | none |
| Avg. price target upside | +78.93% | +187.98% |
| Average volume | 591.80K | 670.92K |
| Shares outstanding | 89.14M | 119.81M |
| Employees | 1,832 | 199 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Other Specialty Stores | Other Specialty Stores |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
About High Tide
HITI stock →High Tide Inc. engages in the cannabis retail business in Canada, the United States, and internationally.
Consumer Discretionary · Other Specialty Stores · 1,832 employees
About Playboy
PLBY stock →Playboy, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally.
Consumer Discretionary · Other Specialty Stores · 199 employees
HITI vs PLBY FAQ
Which is bigger, High Tide or Playboy?
High Tide (HITI) is larger, with a market capitalization of $232.66M compared with $117.74M for Playboy (PLBY).
Which stock has performed better over the past year, HITI or PLBY?
HITI returned -27.30% over the past 12 months, compared with -34.49% for PLBY (price return, excluding dividends). Past performance does not predict future results.
Are High Tide and Playboy in the same industry?
Yes. Both are classified in the Other Specialty Stores industry within the Consumer Discretionary sector.