J. Jill (JILL) vs Vera Bradley (VRA)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Vera Bradley (VRA) has outperformed J. Jill (JILL) over the past year, gaining 138.3% versus a gain of 62.6%. Over five years, JILL leads with a +45.1% price change compared with -49.6% for VRA. J. Jill is the larger company by market cap ($364.1 million vs $145.7 million), about 2.5 times the size.
J. Jill pays a dividend yielding 1.39%, while Vera Bradley does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | JILL | VRA |
|---|---|---|
| Share price | $24.50 | $5.08 |
| Market cap | $364.14M | $145.74M |
| 1-day change | +0.04% | +2.01% |
| YTD return | +78.50% | +105.79% |
| 1-year return | +62.62% | +138.28% |
| 5-year return | +45.08% | -49.65% |
| P/E ratio (TTM) | 13.61 | — |
| Forward P/E | 9.87 | — |
| EPS (TTM) | $1.80 | $-0.36 |
| Dividend yield | 1.39% | 0.00% |
| Annual dividend | $0.34 | $0.00 |
| 52-week high | $25.14 | $5.32 |
| 52-week low | $10.41 | $1.39 |
| Distance from 52-week high | -2.53% | -4.51% |
| Analyst consensus | buy | none |
| Avg. price target upside | 0.00% | -1.57% |
| Average volume | 142.70K | 403.60K |
| Shares outstanding | 14.86M | 28.69M |
| Employees | 1,039 | 1,360 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Apparel | Apparel |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- J. Jill is about 2.5 times larger than Vera Bradley by market value ($364.14M vs $145.74M).
- VRA has outperformed JILL by 75.7 percentage points over the past year.
- J. Jill offers a meaningfully higher dividend yield (1.39% vs 0.00%).
About J. Jill
JILL stock →J.Jill, Inc. operates as an omnichannel retailer for women's apparel in the United States.
Consumer Discretionary · Apparel · 1,039 employees
About Vera Bradley
VRA stock →Vera Bradley, Inc., together with its subsidiaries, designs and manufactures women's handbags, luggage and travel items, fashion and home accessories, and gifts in the United States. It operates through two segments, Vera Bradley Direct and Vera Bradley Indirect.
Consumer Discretionary · Apparel · 1,360 employees
JILL vs VRA FAQ
Which is bigger, J. Jill or Vera Bradley?
J. Jill (JILL) is larger, with a market capitalization of $364.14M compared with $145.74M for Vera Bradley (VRA).
Which stock has performed better over the past year, JILL or VRA?
VRA returned +138.28% over the past 12 months, compared with +62.62% for JILL (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, J. Jill or Vera Bradley?
J. Jill pays a dividend yielding 1.39%, while Vera Bradley does not currently pay a regular dividend.
Are J. Jill and Vera Bradley in the same industry?
Yes. Both are classified in the Apparel industry within the Consumer Discretionary sector.