Lithia Motors (LAD) vs Rush Enterprises (RUSHB)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Rush Enterprises (RUSHB) has outperformed Lithia Motors (LAD) over the past year, gaining 53.7% versus a loss of 5.5%. Over five years, RUSHB leads with a +160.5% price change compared with -14.8% for LAD. Rush Enterprises is the larger company by market cap ($6.45 billion vs $6.32 billion), about 1.0 times the size, while Lithia Motors is growing revenue faster (+4.0% vs -4.7%).
On valuation, Lithia Motors trades at a lower trailing P/E (9.7x vs 25.0x for Rush Enterprises). Rush Enterprises offers the higher dividend yield (0.92% vs 0.82%). Rush Enterprises converts more of its revenue into profit, with a net margin of 3.5% versus 2.2%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | LAD | RUSHB |
|---|---|---|
| Share price | $287.37 | $55.27 |
| Market cap | $6.32B | $6.45B |
| 1-day change | -1.76% | -2.25% |
| YTD return | -13.53% | +47.36% |
| 1-year return | -5.53% | +53.67% |
| 5-year return | -14.78% | +160.49% |
| P/E ratio (TTM) | 9.69 | 25.01 |
| Forward P/E | 6.74 | — |
| EPS (TTM) | $29.66 | $2.21 |
| Dividend yield | 0.82% | 0.92% |
| Annual dividend | $2.37 | $0.507 |
| Revenue (latest FY) | $37.63B | $7.43B |
| Revenue growth (YoY) | +4.00% | -4.75% |
| Net income (latest FY) | $819.60M | $263.78M |
| Gross margin | 15.23% | 19.65% |
| Operating margin | 4.24% | 5.30% |
| Net margin | 2.18% | 3.55% |
| 52-week high | $439.49 | $57.38 |
| 52-week low | $239.78 | $31.81 |
| Distance from 52-week high | -34.61% | -3.68% |
| Analyst consensus | buy | — |
| Avg. price target upside | +50.86% | — |
| Average volume | 300.39K | 159.24K |
| Shares outstanding | 21.98M | 25.02M |
| Employees | 30,000 | 7,858 |
| Sector | Consumer Cyclical | Consumer Cyclical |
| Industry | Auto & Truck Dealerships | Auto & Truck Dealerships |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- RUSHB has outperformed LAD by 59.2 percentage points over the past year.
- Rush Enterprises trades at a higher earnings multiple (25.0x vs 9.7x trailing P/E).
- Lithia Motors grew revenue faster in its latest fiscal year (+4.00% vs -4.75%).
About Lithia Motors
LAD stock →Lithia Motors, Inc. operates as an automotive retailer in the United States, the United Kingdom, and Canada.
Consumer Cyclical · Auto & Truck Dealerships · 30,000 employees
About Rush Enterprises
RUSHB stock →Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name.
Consumer Cyclical · Auto & Truck Dealerships · 7,858 employees
LAD vs RUSHB FAQ
Which is bigger, Lithia Motors or Rush Enterprises?
Rush Enterprises (RUSHB) is larger, with a market capitalization of $6.45B compared with $6.32B for Lithia Motors (LAD).
Which stock has performed better over the past year, LAD or RUSHB?
RUSHB returned +53.67% over the past 12 months, compared with -5.53% for LAD (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, LAD or RUSHB?
LAD has the lower trailing P/E at 9.7, versus 25.0 for RUSHB. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Lithia Motors or Rush Enterprises?
Rush Enterprises has the higher yield at 0.92%, compared with 0.82% for Lithia Motors.
Are Lithia Motors and Rush Enterprises in the same industry?
Yes. Both are classified in the Auto & Truck Dealerships industry within the Consumer Cyclical sector.