MarketWise (MKTW) vs Where Food Comes From (WFCF)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
MarketWise (MKTW) has outperformed Where Food Comes From (WFCF) over the past year, gaining 33.2% versus a loss of 0.3%. Over five years, WFCF leads with a +0.4% price change compared with -86.2% for MKTW. Where Food Comes From is the larger company by market cap ($65.8 million vs $54.5 million), about 1.2 times the size.
On valuation, Where Food Comes From trades at a lower forward P/E (27.0x vs 97.5x for MarketWise). MarketWise pays a dividend yielding 4.61%, while Where Food Comes From does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | MKTW | WFCF |
|---|---|---|
| Share price | $19.51 | $13.21 |
| Market cap | $54.49M | $65.77M |
| 1-day change | -1.44% | -2.31% |
| YTD return | +29.89% | +14.94% |
| 1-year return | +33.22% | -0.32% |
| 5-year return | -86.22% | +0.36% |
| P/E ratio (TTM) | 22.17 | 47.17 |
| Forward P/E | 97.55 | 26.95 |
| EPS (TTM) | $0.88 | $0.28 |
| Dividend yield | 4.61% | 0.00% |
| Annual dividend | $0.90 | $0.00 |
| 52-week high | $22.83 | $22.15 |
| 52-week low | $13.49 | $9.15 |
| Distance from 52-week high | -14.54% | -40.37% |
| Average volume | 18.27K | 38.29K |
| Shares outstanding | 2.79M | 4.98M |
| Sector | Technology | Technology |
| Industry | Computer Software: Prepackaged Software | Computer Software: Prepackaged Software |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- MKTW has outperformed WFCF by 33.5 percentage points over the past year.
- Where Food Comes From trades at a higher earnings multiple (47.2x vs 22.2x trailing P/E).
- MarketWise offers a meaningfully higher dividend yield (4.61% vs 0.00%).
MKTW vs WFCF FAQ
Which is bigger, MarketWise or Where Food Comes From?
Where Food Comes From (WFCF) is larger, with a market capitalization of $65.77M compared with $54.49M for MarketWise (MKTW).
Which stock has performed better over the past year, MKTW or WFCF?
MKTW returned +33.22% over the past 12 months, compared with -0.32% for WFCF (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, MKTW or WFCF?
MKTW has the lower trailing P/E at 22.2, versus 47.2 for WFCF. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, MarketWise or Where Food Comes From?
MarketWise pays a dividend yielding 4.61%, while Where Food Comes From does not currently pay a regular dividend.
Are MarketWise and Where Food Comes From in the same industry?
Yes. Both are classified in the Computer Software: Prepackaged Software industry within the Technology sector.