Netflix (NFLX) vs Roku (ROKU)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Roku (ROKU) has outperformed Netflix (NFLX) over the past year, gaining 53.9% versus a loss of 41.1%. Over five years, NFLX leads with a +13.9% price change compared with -52.6% for ROKU. Netflix is the larger company by market cap ($295.29 billion vs $22.75 billion), about 13.0 times the size.
On valuation, Netflix trades at a lower forward P/E (18.6x vs 38.8x for Roku). Netflix converts more of its revenue into profit, with a net margin of 24.3% versus 1.9%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | NFLX | ROKU |
|---|---|---|
| Share price | $70.92 | $153.22 |
| Market cap | $295.29B | $22.75B |
| 1-day change | -0.92% | -0.38% |
| YTD return | -23.67% | +41.77% |
| 1-year return | -41.06% | +53.92% |
| 5-year return | +13.91% | -52.58% |
| P/E ratio (TTM) | 22.30 | 65.20 |
| Forward P/E | 18.63 | 38.77 |
| EPS (TTM) | $3.18 | $2.35 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| Revenue (latest FY) | $45.18B | $4.74B |
| Revenue growth (YoY) | +15.85% | +15.18% |
| Net income (latest FY) | $10.98B | $88.36M |
| Gross margin | 48.49% | 43.79% |
| Operating margin | 29.49% | -0.12% |
| Net margin | 24.30% | 1.87% |
| 52-week high | $124.86 | $159.89 |
| 52-week low | $65.08 | $78.53 |
| Distance from 52-week high | -43.20% | -4.17% |
| Analyst consensus | buy | hold |
| Avg. price target upside | +30.61% | +5.95% |
| Average volume | 37.14M | 2.25M |
| Shares outstanding | 4.16B | 132.14M |
| Employees | 16,000 | 3,600 |
| Sector | Consumer Discretionary | Telecommunications |
| Industry | Consumer Electronics/Video Chains | Cable & Other Pay Television Services |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Netflix is about 13.0 times larger than Roku by market value ($295.29B vs $22.75B).
- ROKU has outperformed NFLX by 95.0 percentage points over the past year.
- Roku trades at a higher earnings multiple (65.2x vs 22.3x trailing P/E).
- Netflix is more profitable, keeping 24.3 cents of every revenue dollar as net income versus 1.9 cents for Roku.
- The two companies sit in different sectors: Netflix in Consumer Discretionary and Roku in Telecommunications.
About Netflix
NFLX stock →Netflix, Inc. provides entertainment services worldwide.
Consumer Discretionary · Consumer Electronics/Video Chains · 16,000 employees
About Roku
ROKU stock →Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United States and internationally. The company operates in two segments, Platform and Devices.
Telecommunications · Cable & Other Pay Television Services · 3,600 employees
NFLX vs ROKU FAQ
Which is bigger, Netflix or Roku?
Netflix (NFLX) is larger, with a market capitalization of $295.29B compared with $22.75B for Roku (ROKU).
Which stock has performed better over the past year, NFLX or ROKU?
ROKU returned +53.92% over the past 12 months, compared with -41.06% for NFLX (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, NFLX or ROKU?
NFLX has the lower trailing P/E at 22.3, versus 65.2 for ROKU. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are Netflix and Roku in the same industry?
No. Netflix is in the Consumer Discretionary sector, while Roku is in Telecommunications.