NIQ Global Intelligence (NIQ) vs Trade Desk (TTD)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
NIQ Global Intelligence (NIQ) has outperformed Trade Desk (TTD) over the past year, gaining 21.6% versus a loss of 77.2%. Trade Desk is the larger company by market cap ($5.83 billion vs $5.28 billion), about 1.1 times the size. On valuation, Trade Desk trades at a lower forward P/E (12.3x vs 13.9x for NIQ Global Intelligence).
Trade Desk converts more of its revenue into profit, with a net margin of 15.3% versus -8.4%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | NIQ | TTD |
|---|---|---|
| Share price | $17.91 | $12.34 |
| Market cap | $5.28B | $5.83B |
| 1-day change | +5.41% | +2.07% |
| YTD return | +8.61% | -67.49% |
| 1-year return | +21.59% | -77.18% |
| 5-year return | — | -84.27% |
| P/E ratio (TTM) | — | 14.87 |
| Forward P/E | 13.88 | 12.32 |
| EPS (TTM) | $-1.22 | $0.83 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| Revenue (latest FY) | $4.20B | $2.90B |
| Revenue growth (YoY) | +5.68% | +18.47% |
| Net income (latest FY) | $-353.30M | $443.30M |
| Gross margin | 55.65% | 78.63% |
| Operating margin | 2.03% | 20.35% |
| Net margin | -8.42% | 15.31% |
| 52-week high | $19.69 | $55.11 |
| 52-week low | $7.93 | $11.62 |
| Distance from 52-week high | -9.04% | -77.61% |
| Analyst consensus | none | hold |
| Avg. price target upside | +9.94% | +9.97% |
| Average volume | 1.51M | 23.53M |
| Shares outstanding | 294.96M | 429.69M |
| Employees | — | 3,843 |
| Sector | Technology | Technology |
| Industry | Computer Software: Programming Data Processing | Computer Software: Programming Data Processing |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- NIQ has outperformed TTD by 98.8 percentage points over the past year.
- Trade Desk is more profitable, keeping 15.3 cents of every revenue dollar as net income versus -8.4 cents for NIQ Global Intelligence.
- Trade Desk grew revenue faster in its latest fiscal year (+18.47% vs +5.68%).
About Trade Desk
TTD stock →The Trade Desk, Inc. operates as a technology company in the United States and internationally.
Technology · Computer Software: Programming Data Processing · 3,843 employees
NIQ vs TTD FAQ
Which is bigger, NIQ Global Intelligence or Trade Desk?
Trade Desk (TTD) is larger, with a market capitalization of $5.83B compared with $5.28B for NIQ Global Intelligence (NIQ).
Which stock has performed better over the past year, NIQ or TTD?
NIQ returned +21.59% over the past 12 months, compared with -77.18% for TTD (price return, excluding dividends). Past performance does not predict future results.
Are NIQ Global Intelligence and Trade Desk in the same industry?
Yes. Both are classified in the Computer Software: Programming Data Processing industry within the Technology sector.