Priority Technology (PRTH) vs Yext (YEXT)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Priority Technology (PRTH) has outperformed Yext (YEXT) over the past year, gaining 6.9% versus a loss of 20.7%. Over five years, PRTH leads with a +36.7% price change compared with -42.2% for YEXT. Yext is the larger company by market cap ($655.2 million vs $641.6 million), about 1.0 times the size.
On valuation, Priority Technology trades at a lower forward P/E (6.2x vs 8.7x for Yext).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | PRTH | YEXT |
|---|---|---|
| Share price | $7.78 | $6.62 |
| Market cap | $641.63M | $655.24M |
| 1-day change | 0.00% | +0.91% |
| YTD return | +42.75% | -17.87% |
| 1-year return | +6.87% | -20.72% |
| 5-year return | +36.73% | -42.23% |
| P/E ratio (TTM) | 11.61 | 38.94 |
| Forward P/E | 6.16 | 8.71 |
| EPS (TTM) | $0.67 | $0.17 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| 52-week high | $7.91 | $9.03 |
| 52-week low | $4.44 | $3.27 |
| Distance from 52-week high | -1.64% | -26.69% |
| Analyst consensus | hold | none |
| Avg. price target upside | +3.21% | +5.74% |
| Average volume | 987.31K | 1.00M |
| Shares outstanding | 82.47M | 98.98M |
| Employees | 1,186 | 1,120 |
| Sector | Technology | Technology |
| Industry | Software - Infrastructure | Software - Infrastructure |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- PRTH has outperformed YEXT by 27.6 percentage points over the past year.
- Yext trades at a higher earnings multiple (38.9x vs 11.6x trailing P/E).
About Priority Technology
PRTH stock →Priority Technology Holdings, Inc. operates as a payment technology company in the United States.
Technology · Software - Infrastructure · 1,186 employees
About Yext
YEXT stock →Yext, Inc. operates a platform that offers answers to consumer questions in North America and internationally.
Technology · Software - Infrastructure · 1,120 employees
PRTH vs YEXT FAQ
Which is bigger, Priority Technology or Yext?
Yext (YEXT) is larger, with a market capitalization of $655.24M compared with $641.63M for Priority Technology (PRTH).
Which stock has performed better over the past year, PRTH or YEXT?
PRTH returned +6.87% over the past 12 months, compared with -20.72% for YEXT (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, PRTH or YEXT?
PRTH has the lower trailing P/E at 11.6, versus 38.9 for YEXT. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are Priority Technology and Yext in the same industry?
Yes. Both are classified in the Software - Infrastructure industry within the Technology sector.