Sturm Ruger (RGR) vs Smith & Wesson Brands (SWBI)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 9, 2026.
Summary
Smith & Wesson Brands (SWBI) has outperformed Sturm Ruger (RGR) over the past year, gaining 38.9% versus a loss of 6.5%. Over five years, SWBI leads with a -32.3% price change compared with -43.9% for RGR. Sturm Ruger is the larger company by market cap ($699.2 million vs $641.2 million), about 1.1 times the size.
On valuation, Sturm Ruger trades at a lower forward P/E (21.6x vs 23.8x for Smith & Wesson Brands). Smith & Wesson Brands offers the higher dividend yield (3.64% vs 1.01%).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | RGR | SWBI |
|---|---|---|
| Share price | $43.76 | $14.30 |
| Market cap | $699.21M | $641.21M |
| 1-day change | +0.34% | -0.07% |
| YTD return | +33.57% | +44.98% |
| 1-year return | -6.54% | +38.93% |
| 5-year return | -43.91% | -32.28% |
| P/E ratio (TTM) | 58.35 | 26.48 |
| Forward P/E | 21.61 | 23.83 |
| EPS (TTM) | $0.75 | $0.54 |
| Dividend yield | 1.01% | 3.64% |
| Annual dividend | $0.44 | $0.52 |
| 52-week high | $48.21 | $17.56 |
| 52-week low | $28.33 | $8.14 |
| Distance from 52-week high | -9.23% | -18.56% |
| Analyst consensus | none | none |
| Avg. price target upside | -1.74% | +20.63% |
| Average volume | 161.37K | 523.77K |
| Shares outstanding | 15.98M | 44.84M |
| Employees | 1,780 | 1,378 |
| Sector | Industrials | Industrials |
| Industry | Ordnance And Accessories | Ordnance And Accessories |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- SWBI has outperformed RGR by 45.5 percentage points over the past year.
- Sturm Ruger trades at a higher earnings multiple (58.3x vs 26.5x trailing P/E).
- Smith & Wesson Brands offers a meaningfully higher dividend yield (3.64% vs 1.01%).
About Sturm Ruger
RGR stock →Sturm, Ruger & Company, Inc., together with its subsidiaries, designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. It operates in two segments, Firearms and Castings.
Industrials · Ordnance And Accessories · 1,780 employees
About Smith & Wesson Brands
SWBI stock →Smith & Wesson Brands, Inc. engages in the design, manufacture, and sale of firearms worldwide.
Industrials · Ordnance And Accessories · 1,378 employees
RGR vs SWBI FAQ
Which is bigger, Sturm Ruger or Smith & Wesson Brands?
Sturm Ruger (RGR) is larger, with a market capitalization of $699.21M compared with $641.21M for Smith & Wesson Brands (SWBI).
Which stock has performed better over the past year, RGR or SWBI?
SWBI returned +38.93% over the past 12 months, compared with -6.54% for RGR (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, RGR or SWBI?
SWBI has the lower trailing P/E at 26.5, versus 58.3 for RGR. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Sturm Ruger or Smith & Wesson Brands?
Smith & Wesson Brands has the higher yield at 3.64%, compared with 1.01% for Sturm Ruger.
Are Sturm Ruger and Smith & Wesson Brands in the same industry?
Yes. Both are classified in the Ordnance And Accessories industry within the Industrials sector.