Baidu Financial Ratios
NASDAQ: BIDUTechnologyComputer Software: Programming Data ProcessingUSD
At close: Oct 9, 4:00 PM ET · Delayed 15 min
Baidu ratio analysis
Baidu earned a net margin of 4.3% in FY 2025, down from 17.8% a year earlier. Gross margin was 43.9% compared with a median of 49.2% over the prior 9 years. Return on equity reached 2.1%, meaning Baidu generated 0.02 dollars of profit for every dollar of shareholders' equity.
Debt-to-equity stood at 0.09 versus 0.15 the year before, and the current ratio was 1.76. Valuation ratios use the closing share price on each fiscal year-end date and diluted shares from the income statement; profitability and leverage ratios use reported annual figures. Current valuation multiples are on the statistics page.
Summary generated from market data by MetaCap's automated system. Methodology
Baidu financial ratios (annual)
| Ratio | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|
| Gross margin | 43.9% | 50.3% | 51.7% | 48.3% | 48.3% | 48.5% | 41.5% | 49.4% | 49.2% | 50.0% |
| Operating margin | -4.5% | 16.0% | 16.2% | 12.9% | 8.5% | 13.4% | 5.9% | 15.2% | 18.5% | 14.2% |
| Net margin | 4.3% | 17.8% | 15.1% | 6.1% | 8.2% | 21.0% | 1.9% | 27.0% | 21.6% | 16.5% |
| Free cash flow margin | -11.7% | 9.8% | 18.9% | 14.5% | 7.4% | 17.9% | 20.5% | 26.6% | 33.1% | 25.6% |
| Return on equity (ROE) | 2.1% | 9.0% | 8.3% | 3.4% | 4.8% | 12.3% | 1.3% | 16.9% | 15.9% | 12.6% |
| Return on assets (ROA) | 1.2% | 5.6% | 5.0% | 1.9% | 2.7% | 6.8% | 0.7% | 9.3% | 7.3% | 6.4% |
| Debt / equity | 0.09 | 0.15 | 0.20 | 0.23 | 0.22 | 0.28 | 0.25 | 0.28 | 0.26 | 0.31 |
| Current ratio | 1.76 | 2.09 | 3.01 | 2.67 | 2.86 | 2.68 | 2.89 | 2.73 | 1.84 | 2.16 |
| Revenue growth | 1.2% | -3.8% | 5.7% | -8.2% | 19.0% | 6.4% | 3.7% | 14.1% | 28.3% | -0.8% |