Adobe (ADBE) vs ServiceNow (NOW)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
ServiceNow (NOW) has outperformed Adobe (ADBE) over the past year, losing 23.8% versus a loss of 33.2%. Over five years, NOW leads with a +3.9% price change compared with -61.8% for ADBE. ServiceNow is the larger company by market cap ($142.54 billion vs $90.59 billion), about 1.6 times the size.
On valuation, Adobe trades at a lower forward P/E (8.4x vs 27.5x for ServiceNow). Adobe converts more of its revenue into profit, with a net margin of 30.0% versus 13.2%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | ADBE | NOW |
|---|---|---|
| Share price | $232.77 | $137.87 |
| Market cap | $90.59B | $142.54B |
| 1-day change | -2.25% | -0.07% |
| YTD return | -33.49% | -10.00% |
| 1-year return | -33.17% | -23.76% |
| 5-year return | -61.85% | +3.95% |
| P/E ratio (TTM) | 13.00 | 86.17 |
| Forward P/E | 8.41 | 27.54 |
| EPS (TTM) | $17.91 | $1.60 |
| Dividend yield | 0.00% | 0.00% |
| Annual dividend | $0.00 | $0.00 |
| Revenue (latest FY) | $23.77B | $13.28B |
| Revenue growth (YoY) | +10.53% | +20.88% |
| Net income (latest FY) | $7.13B | $1.75B |
| Gross margin | 89.27% | 77.53% |
| Operating margin | 36.63% | 13.74% |
| Net margin | 30.00% | 13.16% |
| 52-week high | $363.70 | $192.97 |
| 52-week low | $190.12 | $81.24 |
| Distance from 52-week high | -36.00% | -28.55% |
| Analyst consensus | hold | strong_buy |
| Avg. price target upside | +18.17% | +6.43% |
| Average volume | 5.05M | 17.92M |
| Shares outstanding | 389.20M | 1.03B |
| Employees | 31,360 | 29,187 |
| Sector | Technology | Technology |
| Industry | Computer Software: Prepackaged Software | Computer Software: Prepackaged Software |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- ServiceNow trades at a higher earnings multiple (86.2x vs 13.0x trailing P/E).
- Adobe is more profitable, keeping 30.0 cents of every revenue dollar as net income versus 13.2 cents for ServiceNow.
- ServiceNow grew revenue faster in its latest fiscal year (+20.88% vs +10.53%).
About Adobe
ADBE stock →Adobe Inc. operates as a technology company worldwide.
Technology · Computer Software: Prepackaged Software · 31,360 employees
About ServiceNow
NOW stock →ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Brazil, Europe, the Middle East and Africa, Asia Pacific, and internationally.
Technology · Computer Software: Prepackaged Software · 29,187 employees
ADBE vs NOW FAQ
Which is bigger, Adobe or ServiceNow?
ServiceNow (NOW) is larger, with a market capitalization of $142.54B compared with $90.59B for Adobe (ADBE).
Which stock has performed better over the past year, ADBE or NOW?
NOW returned -23.76% over the past 12 months, compared with -33.17% for ADBE (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, ADBE or NOW?
ADBE has the lower trailing P/E at 13.0, versus 86.2 for NOW. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Are Adobe and ServiceNow in the same industry?
Yes. Both are classified in the Computer Software: Prepackaged Software industry within the Technology sector.