MetaCap

Advantage Solutions (ADV) vs Criteo S.A. (CRTO)

Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.

Summary

Advantage Solutions (ADV) has outperformed Criteo S.A. (CRTO) over the past year, losing 20.6% versus a loss of 28.5%. Over five years, CRTO leads with a -60.0% price change compared with -86.9% for ADV. Criteo S.A. is the larger company by market cap ($729.3 million vs $387.4 million), about 1.9 times the size.

On valuation, Advantage Solutions trades at a lower forward P/E (3.8x vs 3.8x for Criteo S.A.).

Summary generated from market data by MetaCap's automated system. Methodology

Relative performance

ADV-20.60%CRTO-28.54%
+33%-19%-70%
Oct 7, 20251 yearOct 7, 2026
ADV-86.65%CRTO-59.38%
+41%-30%-100%
Oct 4, 20215 yearsOct 5, 2026

Percent change in share price from the first common trading day shown; excludes dividends.

Head-to-head

ADV versus CRTO key metrics
MetricADVCRTO
Share price$29.14$14.89
Market cap$387.42M$729.33M
1-day change+0.55%-0.10%
YTD return+31.73%-27.70%
1-year return-20.60%-28.54%
5-year return-86.87%-60.01%
P/E ratio (TTM)—7.59
Forward P/E3.803.84
EPS (TTM)$-21.35$1.96
Dividend yield0.00%0.00%
Annual dividend$0.00$0.00
52-week high$47.45$25.29
52-week low$12.23$14.28
Distance from 52-week high-38.59%-41.14%
Analyst consensusnonestrong_buy
Avg. price target upside+44.13%+35.37%
Average volume93.25K394.82K
Shares outstanding13.30M49.00M
Employees16,0003,543
SectorConsumer DiscretionaryConsumer Discretionary
IndustryBusiness ServicesAdvertising

Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.

About Advantage Solutions

ADV stock →

Advantage Solutions Inc. provides outsourced sales, marketing, merchandising, sampling, and retailer support services to consumer packaged goods manufacturers and retailers in North America, Asia Pacific, and Europe.

Consumer Discretionary · Business Services · 16,000 employees

About Criteo S.A.

CRTO stock →

Criteo S.A., a technology company, provides platform to connects the commerce ecosystem for brands, agencies, retailers, and media owners to drive measurable business outcomes in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. It operates in two segments, Retail Media and Performance Media.

Consumer Discretionary · Advertising · 3,543 employees

ADV vs CRTO FAQ

Which is bigger, Advantage Solutions or Criteo S.A.?

Criteo S.A. (CRTO) is larger, with a market capitalization of $729.33M compared with $387.42M for Advantage Solutions (ADV).

Which stock has performed better over the past year, ADV or CRTO?

ADV returned -20.60% over the past 12 months, compared with -28.54% for CRTO (price return, excluding dividends). Past performance does not predict future results.

Are Advantage Solutions and Criteo S.A. in the same industry?

Both are in the Consumer Discretionary sector, but in different industries: Business Services for Advantage Solutions and Advertising for Criteo S.A..

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