American Outdoor Brands (AOUT) vs Build-A-Bear Workshop (BBW)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
American Outdoor Brands (AOUT) has outperformed Build-A-Bear Workshop (BBW) over the past year, gaining 98.4% versus a loss of 56.0%. Over five years, BBW leads with a +64.8% price change compared with -31.2% for AOUT. Build-A-Bear Workshop is the larger company by market cap ($320.1 million vs $202.3 million), about 1.6 times the size.
On valuation, Build-A-Bear Workshop trades at a lower forward P/E (6.6x vs 20.8x for American Outdoor Brands). Build-A-Bear Workshop pays a dividend yielding 3.39%, while American Outdoor Brands does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | AOUT | BBW |
|---|---|---|
| Share price | $16.03 | $25.98 |
| Market cap | $202.32M | $320.06M |
| 1-day change | -0.25% | +1.60% |
| YTD return | +107.89% | -58.27% |
| 1-year return | +98.40% | -55.96% |
| 5-year return | -31.21% | +64.76% |
| P/E ratio (TTM) | — | 6.43 |
| Forward P/E | 20.82 | 6.58 |
| EPS (TTM) | $-0.31 | $4.04 |
| Dividend yield | 0.00% | 3.39% |
| Annual dividend | $0.00 | $0.88 |
| 52-week high | $17.69 | $72.19 |
| 52-week low | $6.26 | $24.15 |
| Distance from 52-week high | -9.38% | -64.01% |
| Analyst consensus | none | strong_buy |
| Avg. price target upside | +2.93% | +73.21% |
| Average volume | 166.34K | 576.63K |
| Shares outstanding | 12.62M | 12.32M |
| Employees | 267 | 1,200 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Recreational Games/Products/Toys | Recreational Games/Products/Toys |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- AOUT has outperformed BBW by 154.4 percentage points over the past year.
- Build-A-Bear Workshop offers a meaningfully higher dividend yield (3.39% vs 0.00%).
About American Outdoor Brands
AOUT stock →American Outdoor Brands, Inc. provides outdoor products and accessories for rugged outdoor enthusiasts in the United States and internationally.
Consumer Discretionary · Recreational Games/Products/Toys · 267 employees
About Build-A-Bear Workshop
BBW stock →Build-A-Bear Workshop, Inc. operates as a mall-based, experiential specialty retailer for children in the United States, Canada, the United Kingdom, Ireland, North America, and Europe.
Consumer Discretionary · Recreational Games/Products/Toys · 1,200 employees
AOUT vs BBW FAQ
Which is bigger, American Outdoor Brands or Build-A-Bear Workshop?
Build-A-Bear Workshop (BBW) is larger, with a market capitalization of $320.06M compared with $202.32M for American Outdoor Brands (AOUT).
Which stock has performed better over the past year, AOUT or BBW?
AOUT returned +98.40% over the past 12 months, compared with -55.96% for BBW (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, American Outdoor Brands or Build-A-Bear Workshop?
Build-A-Bear Workshop pays a dividend yielding 3.39%, while American Outdoor Brands does not currently pay a regular dividend.
Are American Outdoor Brands and Build-A-Bear Workshop in the same industry?
Yes. Both are classified in the Recreational Games/Products/Toys industry within the Consumer Discretionary sector.