Build-A-Bear Workshop (BBW) vs JAKKS Pacific (JAKK)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
JAKKS Pacific (JAKK) has outperformed Build-A-Bear Workshop (BBW) over the past year, gaining 52.6% versus a loss of 56.0%. Over five years, JAKK leads with a +135.7% price change compared with +64.8% for BBW. Build-A-Bear Workshop is the larger company by market cap ($319.7 million vs $317.5 million), about 1.0 times the size.
On valuation, Build-A-Bear Workshop trades at a lower forward P/E (6.6x vs 8.5x for JAKKS Pacific). JAKKS Pacific offers the higher dividend yield (3.60% vs 3.39%).
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BBW | JAKK |
|---|---|---|
| Share price | $25.95 | $27.74 |
| Market cap | $319.69M | $317.48M |
| 1-day change | +1.49% | -0.11% |
| YTD return | -58.27% | +64.51% |
| 1-year return | -55.96% | +52.58% |
| 5-year return | +64.76% | +135.74% |
| P/E ratio (TTM) | 6.42 | 19.67 |
| Forward P/E | 6.57 | 8.50 |
| EPS (TTM) | $4.04 | $1.41 |
| Dividend yield | 3.39% | 3.60% |
| Annual dividend | $0.88 | $1.00 |
| 52-week high | $72.19 | $28.13 |
| 52-week low | $24.15 | $14.87 |
| Distance from 52-week high | -64.05% | -1.39% |
| Analyst consensus | strong_buy | strong_buy |
| Avg. price target upside | +73.41% | +2.74% |
| Average volume | 576.63K | 95.86K |
| Shares outstanding | 12.32M | 11.45M |
| Employees | 1,200 | 652 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Recreational Games/Products/Toys | Recreational Games/Products/Toys |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- JAKK has outperformed BBW by 108.5 percentage points over the past year.
- JAKKS Pacific trades at a higher earnings multiple (19.7x vs 6.4x trailing P/E).
About Build-A-Bear Workshop
BBW stock →Build-A-Bear Workshop, Inc. operates as a mall-based, experiential specialty retailer for children in the United States, Canada, the United Kingdom, Ireland, North America, and Europe.
Consumer Discretionary · Recreational Games/Products/Toys · 1,200 employees
About JAKKS Pacific
JAKK stock →JAKKS Pacific, Inc. designs, produces, markets, sells, and distributes toys and related products, consumer and electronic products, kids indoor and outdoor furniture, costumes, and sporting goods and home furnishings space products worldwide.
Consumer Discretionary · Recreational Games/Products/Toys · 652 employees
BBW vs JAKK FAQ
Which is bigger, Build-A-Bear Workshop or JAKKS Pacific?
Build-A-Bear Workshop (BBW) is larger, with a market capitalization of $319.69M compared with $317.48M for JAKKS Pacific (JAKK).
Which stock has performed better over the past year, BBW or JAKK?
JAKK returned +52.58% over the past 12 months, compared with -55.96% for BBW (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, BBW or JAKK?
BBW has the lower trailing P/E at 6.4, versus 19.7 for JAKK. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Build-A-Bear Workshop or JAKKS Pacific?
JAKKS Pacific has the higher yield at 3.60%, compared with 3.39% for Build-A-Bear Workshop.
Are Build-A-Bear Workshop and JAKKS Pacific in the same industry?
Yes. Both are classified in the Recreational Games/Products/Toys industry within the Consumer Discretionary sector.