Applovin (APP) vs WPP (WPP)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
WPP (WPP) has outperformed Applovin (APP) over the past year, gaining 4.1% versus a loss of 55.5%. Over five years, APP leads with a +206.3% price change compared with -62.7% for WPP. Applovin is the larger company by market cap ($94.50 billion vs $5.49 billion), about 17.2 times the size.
On valuation, WPP trades at a lower forward P/E (6.7x vs 13.4x for Applovin). WPP pays a dividend yielding 0.59%, while Applovin does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | APP | WPP |
|---|---|---|
| Share price | $281.29 | $25.43 |
| Market cap | $94.50B | $5.49B |
| 1-day change | +0.90% | +1.60% |
| YTD return | -58.25% | +13.22% |
| 1-year return | -55.48% | +4.05% |
| 5-year return | +206.28% | -62.71% |
| P/E ratio (TTM) | 21.62 | — |
| Forward P/E | 13.41 | 6.74 |
| EPS (TTM) | $13.01 | $-1.50 |
| Dividend yield | 0.00% | 0.59% |
| Annual dividend | $0.00 | $0.15 |
| Revenue (latest FY) | $5.48B | — |
| Revenue growth (YoY) | +69.99% | — |
| Net income (latest FY) | $3.33B | — |
| Gross margin | 87.86% | — |
| Operating margin | 75.75% | — |
| Net margin | 60.83% | — |
| 52-week high | $738.01 | $27.78 |
| 52-week low | $266.84 | $14.81 |
| Distance from 52-week high | -61.89% | -8.46% |
| Analyst consensus | buy | hold |
| Avg. price target upside | +76.23% | -6.29% |
| Average volume | 5.91M | 412.68K |
| Shares outstanding | 305.73M | 215.71M |
| Employees | 876 | 97,388 |
| Sector | Technology | Consumer Discretionary |
| Industry | Computer Software: Programming Data Processing | Advertising |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Applovin is about 17.2 times larger than WPP by market value ($94.50B vs $5.49B).
- WPP has outperformed APP by 59.5 percentage points over the past year.
- The two companies sit in different sectors: Applovin in Technology and WPP in Consumer Discretionary.
About Applovin
APP stock →AppLovin Corporation provides end-to-end artificial intelligence-powered advertising solutions for businesses in the United States and internationally. It operates through two segments, Advertising and Apps.
Technology · Computer Software: Programming Data Processing · 876 employees
About WPP
WPP stock →WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies.
Consumer Discretionary · Advertising · 97,388 employees
APP vs WPP FAQ
Which is bigger, Applovin or WPP?
Applovin (APP) is larger, with a market capitalization of $94.50B compared with $5.49B for WPP (WPP).
Which stock has performed better over the past year, APP or WPP?
WPP returned +4.05% over the past 12 months, compared with -55.48% for APP (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Applovin or WPP?
WPP pays a dividend yielding 0.59%, while Applovin does not currently pay a regular dividend.
Are Applovin and WPP in the same industry?
No. Applovin is in the Technology sector, while WPP is in Consumer Discretionary.