Fluent (FLNT) vs WPP (WPP)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
Fluent (FLNT) has outperformed WPP (WPP) over the past year, gaining 17.4% versus a gain of 4.1%. Over five years, WPP leads with a -62.7% price change compared with -79.6% for FLNT. WPP is the larger company by market cap ($5.47 billion vs $88.7 million), about 61.7 times the size.
WPP pays a dividend yielding 0.59%, while Fluent does not currently pay one.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | FLNT | WPP |
|---|---|---|
| Share price | $2.81 | $25.36 |
| Market cap | $88.66M | $5.47B |
| 1-day change | +1.26% | -0.28% |
| YTD return | +15.42% | +13.22% |
| 1-year return | +17.37% | +4.05% |
| 5-year return | -79.57% | -62.71% |
| Forward P/E | — | 6.72 |
| EPS (TTM) | $-0.75 | $-1.50 |
| Dividend yield | 0.00% | 0.59% |
| Annual dividend | $0.00 | $0.15 |
| 52-week high | $4.49 | $27.78 |
| 52-week low | $1.70 | $14.81 |
| Distance from 52-week high | -37.53% | -8.71% |
| Analyst consensus | — | hold |
| Avg. price target upside | — | -6.03% |
| Average volume | 31.64K | 411.64K |
| Shares outstanding | 31.61M | 215.71M |
| Employees | — | 97,388 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Advertising | Advertising |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- WPP is about 61.7 times larger than Fluent by market value ($5.47B vs $88.66M).
- FLNT has outperformed WPP by 13.3 percentage points over the past year.
About WPP
WPP stock →WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies.
Consumer Discretionary · Advertising · 97,388 employees
FLNT vs WPP FAQ
Which is bigger, Fluent or WPP?
WPP (WPP) is larger, with a market capitalization of $5.47B compared with $88.66M for Fluent (FLNT).
Which stock has performed better over the past year, FLNT or WPP?
FLNT returned +17.37% over the past 12 months, compared with +4.05% for WPP (price return, excluding dividends). Past performance does not predict future results.
Which pays a higher dividend, Fluent or WPP?
WPP pays a dividend yielding 0.59%, while Fluent does not currently pay a regular dividend.
Are Fluent and WPP in the same industry?
Yes. Both are classified in the Advertising industry within the Consumer Discretionary sector.