Alibaba Group (BABA) vs eBay (EBAY)
Head-to-head comparison of performance, valuation, growth, profitability and dividends. Prices delayed 15 minutes; data as of Oct 8, 2026.
Summary
eBay (EBAY) has outperformed Alibaba Group (BABA) over the past year, gaining 15.6% versus a loss of 39.7%. Over five years, EBAY leads with a +43.7% price change compared with -35.0% for BABA. Alibaba Group is the larger company by market cap ($261.93 billion vs $49.52 billion), about 5.3 times the size.
On valuation, Alibaba Group trades at a lower forward P/E (11.4x vs 16.6x for eBay). Alibaba Group offers the higher dividend yield (6.88% vs 1.08%). eBay converts more of its revenue into profit, with a net margin of 18.3% versus 10.1%.
Summary generated from market data by MetaCap's automated system. Methodology
Relative performance
Percent change in share price from the first common trading day shown; excludes dividends.
Head-to-head
| Metric | BABA | EBAY |
|---|---|---|
| Share price | $105.29 | $111.28 |
| Market cap | $261.93B | $49.52B |
| 1-day change | -1.60% | +3.42% |
| YTD return | -25.46% | +23.54% |
| 1-year return | -39.75% | +15.65% |
| 5-year return | -34.96% | +43.66% |
| P/E ratio (TTM) | 25.49 | 23.43 |
| Forward P/E | 11.41 | 16.58 |
| EPS (TTM) | $4.13 | $4.75 |
| Dividend yield | 6.88% | 1.08% |
| Annual dividend | $7.24 | $1.20 |
| Revenue (latest FY) | $148.40B | $11.10B |
| Revenue growth (YoY) | +8.09% | +7.95% |
| Net income (latest FY) | $15.02B | $2.03B |
| Gross margin | 39.81% | 71.45% |
| Operating margin | 4.90% | 20.51% |
| Net margin | 10.12% | 18.30% |
| 52-week high | $182.50 | $119.31 |
| 52-week low | $91.99 | $78.03 |
| Distance from 52-week high | -42.31% | -6.73% |
| Analyst consensus | strong_buy | hold |
| Avg. price target upside | +76.16% | +4.35% |
| Average volume | 10.46M | 4.42M |
| Shares outstanding | 2.49B | 445.00M |
| Employees | 132,165 | 12,300 |
| Sector | Consumer Discretionary | Consumer Discretionary |
| Industry | Business Services | Business Services |
Highlighted cells mark the higher value for growth, returns, margins and yield, and the lower value for P/E ratios. Highlighting is a mechanical comparison, not a recommendation.
Key differences
- Alibaba Group is about 5.3 times larger than eBay by market value ($261.93B vs $49.52B).
- EBAY has outperformed BABA by 55.4 percentage points over the past year.
- Alibaba Group offers a meaningfully higher dividend yield (6.88% vs 1.08%).
- eBay is more profitable, keeping 18.3 cents of every revenue dollar as net income versus 10.1 cents for Alibaba Group.
About Alibaba Group
BABA stock →Alibaba Group Holding Limited, through its subsidiaries, provides technology infrastructure and marketing reach to help merchants, brands, retailers, and other businesses in the People's Republic of China and internationally. It operates through the Alibaba China E-Commerce Group, Alibaba International Digital Commerce Group, Cloud Intelligence Group, and All Others segments.
Consumer Discretionary · Business Services · 132,165 employees
About eBay
EBAY stock →eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. Its marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps.
Consumer Discretionary · Business Services · 12,300 employees
BABA vs EBAY FAQ
Which is bigger, Alibaba Group or eBay?
Alibaba Group (BABA) is larger, with a market capitalization of $261.93B compared with $49.52B for eBay (EBAY).
Which stock has performed better over the past year, BABA or EBAY?
EBAY returned +15.65% over the past 12 months, compared with -39.75% for BABA (price return, excluding dividends). Past performance does not predict future results.
Which has the lower P/E ratio, BABA or EBAY?
EBAY has the lower trailing P/E at 23.4, versus 25.5 for BABA. A lower P/E is not by itself a sign of a better investment; it can reflect slower expected growth or higher risk.
Which pays a higher dividend, Alibaba Group or eBay?
Alibaba Group has the higher yield at 6.88%, compared with 1.08% for eBay.
Are Alibaba Group and eBay in the same industry?
Yes. Both are classified in the Business Services industry within the Consumer Discretionary sector.